Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Taxonomy Content Data Strategy 169

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 79

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Consistency : Consistency is key when it comes to social media.

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Social Media Media Social Influence 327

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

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Digital Strategy Guide Create 295

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? From there, you can analyze the data.

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Audience Donor Survey Demographics 82

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Associations Leadership Content Benefit 181

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 258

Bloomerang

APRIL 26, 2023

At the heart of a strong social communications plan is relevant and compelling content. Nonprofits cannot be random with social media content as that will only lead to a very random result. Leveraging your social channels to keep in continuous and real-time touch with donors is one way to get the most out of communications.

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Social Media Content Ideas Media 93

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

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Social Media Organization Media Fundraising 246

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. Source To assess what your donors desire, you can map out a persona or identity or run a survey on your existing network and ask questions like: What topics would you like to learn more about?

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Content Donor eBook Relationship 94

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal was to create shorter assessments of specific content that could be administered over time. We’re even sabotaging our own.

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Strategy Marketing Detroit Associations 221

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

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WordPress Content Strategy Create 52

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

Nonprofit Tech for Good

MARCH 4, 2023

While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy. 2) You can tailor social media to your audience. 2) You can tailor social media to your audience. 3) It’s a great relationship builder.

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Social Media Media Social Sponsor 333

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

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Content Marketing Strategy Fundraising 128

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. As we head into the new year, you’re likely evaluating last year’s successes and shortcomings, making this the perfect time to adjust your marketing strategies.

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Audience Marketing Nonprofit Search 98

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines. Here are three areas where you’ll want to check for accessibility.

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Accessibility email Practice Ratio 319

Association Analytics

APRIL 4, 2022

Are you seeing more young professional, early-career individuals who usually don’t have the budget or time to travel? If you learn that a free conference didn’t encourage the new segments to engage more it might not be worth it to continue hosting these virtual events. How much time did you spend researching virtual event platforms?

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Hosting Virtual Analytics Associations 321

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Content Phase Map Audience 98

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Finally, you’ll want to consider the time decay of your offered activities. Once you’ve decided on how you’ll base your score, it’s time to put it into action.

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Analytics Associations Model Metrics 169

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2013

How do you learn? When you want to acquire a new skill or apply some new knowledge, do you learn by passively sitting and listening to an expert lecture for 90 minutes without a break and 150 PPT slides? 2. It is a more structured body break and incorporates more in-depth debrief on content. What do you actually retain?

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Content Learning Brain PPT 130

The Storytelling Non-profit

JUNE 1, 2022

But for any of that to happen, you must have content to put into your newsletter. Content is the backbone of your newsletter and it’s in your organization’s best interest to select great content. A great strategy that I recommend is to create a list of broad content ideas for your non-profit newsletters.

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Newsletter Profit Content Ideas 86

Neon CRM

JANUARY 25, 2024

A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Let’s get started!

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Newsletter Content Ideas Tips 52

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’ve hit a wall with your marketing strategy. You’re frustrated and tired.

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Audience Video Storytelling Technique 76

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . You also need to talk to everyone, not a specific audience. and cable TV stations to learn how to submit your PSA. What is a PSA? Step 2: Decide on the format.

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Public Service Script Oregon 331

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Content Help Google Search 52

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. While keeping this top of mind, you should ensure you give your audience what they want and need. Writing strong content and copy can affect your readers, social, and search. . With over 5.6

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Content Channel Search Case Study 52

Greater Giving

FEBRUARY 10, 2022

Thanks to Greater Giving’s Online Bidding platform, both in-person and remote guests could bid on silent auction items at the same time, and they all got to enjoy the exciting live auction together. The atmosphere at the in-person event was infectious, and everyone present and watching from home had a great time. FIND OUT MORE!

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Audience Stream Virtual Seattle 98

Media Cause

JUNE 7, 2023

AI, if used correctly, can be extremely useful for coming up with new ideas or saving time on administrative or repetitive tasks, but if misused, it can cause a host of problems, some of which we’re still discovering. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

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Content Practice Search Research 40

Nonprofit Tech for Good

FEBRUARY 23, 2021

Time: 1pm EST / 10am PST. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging. Which video content types are most engaging. Cost: Free.

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Video Free Create FAQ 343

Bloomerang

MARCH 21, 2023

You may not have the same amount of time, money, or resources at your disposal, but you can still implement some of her marketing strategies when planning your fundraising campaign. Caveat: We don’t recommend taking Swift’s lead when it comes to posting at midnight unless your audience is also awake and donating at that time.

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Marketing Strategy Learning Fundraising 88

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Candid

AUGUST 2, 2022

Instead, they had to get creative to fulfill their missions during this unprecedented time. Social media is a great way to reach people far and wide, but be sure to tailor your marketing strategy to your target audience. Many nonprofit organizations opted to move in-person operations online. Make your fundraiser widely accessible.

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Lesson Learning Nonprofit Paypal 116

Achieve

AUGUST 12, 2021

Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Millennial Impact Report. As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. There’s a lot to learn from them about text marketing. That’s a lot of time spent engaging with a communication tool! The sky’s the limit!

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Lesson Marketing Amazon Adopt 292