Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But if you’re still on the fence about whether or not to join us for the nonprofit event of the year on April 21, we put together a list of the top seven reasons why you should absolutely, definitely be there. But we’re thrilled to announce a third Summit headliner: Amal Clooney.

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Nonprofit Headline Teach America 134

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. Design for variable-length content.

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Technique Design Websites Brain 325

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 109

Nonprofit Tech for Good

MAY 22, 2022

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Formatting Your Brand Guidelines.

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Nonprofit Tech for Good

MARCH 17, 2020

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. That’s just for pinning clothing and home improvement ideas, right?”.

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Storytelling Social Media Nonprofit YouTube 170

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. It depends.

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email Rate ROI Social Media 52

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Make it short and easy to remember.

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Contest Headline Social Media Survey 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

On January 30th, I’m speaking at the Social Media for Nonprofits in New York City. Robin Good , one of the best content curators on the planet, will join me via skype from Italy. I also think that 2012 will be the year of content curation. Source: bethkanter.org via Beth on Pinterest.

Social Media 107

Social Media Content Practice New York City 107

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. There are several situations where a full website redesign may not be feasible for your nonprofit organization.

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Websites Alternative Nonprofit Conversation 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.

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Content Headline Italy Aggregator 97

TechImpact

JULY 21, 2014

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Multiple audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

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Content Tools Bookmarking FAQ 103

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Other times, relevance is not about the ways an audience is directly impacted.

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Effective Rhode Island Build Demographics 91

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. . *.

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NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. SEO is the practice of optimizing your website’s content and technical elements to make your site attractive to search engines. What is SEO? .

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Google Headline Search Nebraska 49

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. If there’s one thing the internet loves unconditionally, it’s cats.

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NonProfit Hub

OCTOBER 26, 2016

So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop. How can they apply to you and your blog’s audience?

Content 28

Content Headline Captivate Nonprofit 28

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. from Broad Match to Phrase Match) to help combat those errant searches.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

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EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

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Metrics Social Media Measure Media 100

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. Custom Facebook Audiences. 7 Online Fundraising Ideas (That Actually Work): 1.

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Ideas Donation Online Strategy 111

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Follow these suggestions to step up your newsletter marketing game.

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Newsletter Digital Captivate Headline 66

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

I put query out on the NTEN affinity group for nonprofit blogging about widgets. He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. He points to google analytics as a tool they have started using to track their audience. drives traffic c.)

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Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. That means it’s time for your nonprofit to get a piece of the pie. That means it’s time for your nonprofit to get a piece of the pie.

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Video Support Help YouTube 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

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Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. The top 13 on page SEO factors for content marketing. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Why SEO For Nonprofits Is Important To Online Growth.

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Beginner Digital Marketing Guide 91

Tech Soup

MARCH 11, 2014

So what does Facebook Paper mean to nonprofits? I added "Headlines," "Tech," "Equality," and a few others. It is centered on content and what your friends are sharing. This means that your followers will not see anything your nonprofit or library's brand page shares on Facebook through Paper.

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Facebook Social Media Library Headline 65

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. or “Contact Us.”

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Websites Fundraising Calendar Social Media 52

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. million nonprofits in the U.S. , According to The Urban Institute, there are roughly 1.8

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Marketing Fundraising Test Nonprofit 205

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

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Google Grant Guide Nonprofit 347

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

FEBRUARY 29, 2012

That's a lot of competition for all you nonprofit campaigners and bloggers. Target Audiences – Before you write your blog post, think about whom your target audiences are for that particular post. Target Audiences – Before you write your blog post, think about whom your target audiences are for that particular post.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics.

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Facebook Digital Strategy Social Media 76