Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. Off-the-shelf AI tools are being touted as the solution to all our content woes, promising to churn out blog posts, social media updates, and newsletters at lightning speed.

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Content Voice Newsletter Delicious 52

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?

Goal 80

Goal Marketing Virtual Synchronous 80

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Search Engine Optimization.

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Action Practice Tips Seattle 258

Nonprofit Tech for Good

FEBRUARY 28, 2021

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

Social Media 300

Social Media Hunger Donor Media 300

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

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Avatar Audience Communication Create 85

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Forum One

DECEMBER 15, 2021

Can a screen reader process this content? With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. Invest in audience research and usability studies that include people with disabilities.

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Accessibility Goal Virginia Audience 71

Nonprofit Tech for Good

DECEMBER 13, 2021

Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and outcome. Confidence to initiate engagement with your staff and stakeholders and define roles and goals. Step 1: Conduct a Content Inventory and Site Audit. Content to be rewritten. New content to be created.

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Websites Analytics Project Proposal 304

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Build a Content Strategy. Work With Influencers.

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Fundraising San Diego Influence Profile 325

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?

Goal 59

Goal Marketing Virtual Synchronous 59

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Understanding how they differ lies in the what , not the who. Defining your research goals.

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Test Audience Research Interview 84

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 239

Forum One

APRIL 13, 2021

Museums, archives, and libraries share many goals and functions. To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator.

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Library Museum Content Digital 73

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

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Content Strategy Map Audience 47

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 308

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised.

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Marketing Guide Nonprofit Channel 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? Audiences: Which audience groups are you prioritizing?

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Audience Design Help Structure 46

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Set clear goals, tactics, and KPIs. Why you need a measurement plan.

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Content Effective Strategy Measure 47

EveryAction

JUNE 21, 2023

Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation. This is where issue awareness comes in.

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Advocacy Generation Strategy Awareness 199

See3

AUGUST 28, 2014

There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. Content Marketing Nonprofits audience content marketing marketing'

Audience 98

Audience Attention Technique Content 98

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.

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Social Media Share Media Social 115

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. But they also bring attention to our entire social platform’s content. Second, it gives us a backlog of content. What happens next?

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YouTube Tips Script Audio 122

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. If you offer many different paths on your site, a good strategy is to let users pick their own way forward. 2) SOS Violence Conjugale.

Technique 325

Technique Design Websites Brain 325

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit.

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Content Marketing Online Wikipedia 201

Nonprofit Tech for Good

FEBRUARY 17, 2022

However, to achieve your goal, what else do you need? a revenue goal and a budget. Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are.

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Tips Fundraising Management Cancer 333

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. For nonprofits and government agencies, products serve the same purpose but with a different focus.

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Product Develop Impact Case Study 87

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

Social Media 52

Social Media Media Guide Social 52

Tech Soup

APRIL 18, 2023

Paid advertising is a great way to get the word out about the content, events, and projects you work so hard on. Depending on your audience, budget, and primary goal, the medium you use for your paid advertising will be different.

Audience 92

Audience Content Project Goal 92

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. Transparency builds credibility and reassures donors that their contributions make a meaningful difference.

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Storytelling Action Roles Hunger 234

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. If your site has an internal search function, this can be a goldmine for audience insight.

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Measure Websites Metrics Track 66

Nonprofits Source

MAY 6, 2024

In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Implement inclusive language and content.

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email Tools Strategy Application 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities.

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Digital Marketing Create Social Media 59

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Poll Audience 143

NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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Content Story Marketing YouTube 213

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 120