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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

By Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. Enable the audience to identify with it. Please follow Ms. Transparency.

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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. News & World Report’s Best Colleges Guide, making it one of the most improved institutions among top tier public universities in America.

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. All that’s needed is a 360-degree shift in how you view your business universe. The process centers around those hallmarks of the digital marketplace, innovation and value.” That idea might seem a little miraculous.

Strategy 221
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3 Essential Questions to Assess Your Digital Transformation

Saleforce Nonprofit

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116
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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. The social media landscape is changing quickly.