Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Forum One

AUGUST 24, 2021

As our users’ lives have dramatically changed, our approach to understanding them must also change. Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful.

Audience 66

Audience Research Change Sample 66

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

Accessibility 325

Accessibility email Practice Ratio 325

.orgSource

MAY 26, 2021

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

Trend 416

Trend Marketing Technology Associations 416

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

Social Media 330

Social Media Media Social Influence 330

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human.

Benefit 64

Benefit Marketing Change Time 64

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. Learn to Reinvent By definition, transformation means a dramatic change. Jack Welch explained the hamster wheel of digital invention perfectly.

Team 221

Team Technology Help Digital 221

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

Mobile 130

Mobile Digital Fundraising Advocacy 130

CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 85

Action Story Captivate Community 85

NonProfit Hub

SEPTEMBER 24, 2020

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October. Dial back your digital spending.

Digital 85

Digital Media Strategy Change 85

CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 81

Action Story Captivate Community 81

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? It Is A Win/Win!

Audience 82

Audience Donor Survey Demographics 82

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. An effective content promotion plan goes beyond your website. Extend it to social media platforms, too.

Digital 89

Digital Donor Work Calendar 89

Bloomerang

AUGUST 29, 2022

Luckily, a lot has changed. Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade.

Digital 118

Digital Program Tips Nonprofit 118

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Marketing Impact 52

The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. It’s easy, widely accessible, and taps into an immense audience. ” – That’s where Flipcause steps in!

Facebook 98

Facebook Tools Change Guide 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. It’s a platform to share your story and connect with a broader audience. This accessibility expands the reach of your drive , attracting a larger audience.

Donation 52

Donation Change Giving Empowerment 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement. Sponsor connections.

Game 52

Game Marketing Change Tips 52

M+R

DECEMBER 1, 2021

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. 2022 Changes: What’s Happening and What to Do About It. With the recent changes, some carriers may begin imposing fines on organizations that send to non-opted-in lists, such as voter file supporters.

Change 83

Change Digital Phone Campaign 83

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Find your baseline.

Government 88

Government Digital System Fund 88

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. They present a bunch of stuff with a search box and some filters and let the audiences have at it.

Digital 53

Digital Design Blended Utah 53

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. Ask yourself, “What is my audience saying?”

Communication 46

Communication Digital Map Leadership 46

Saleforce Nonprofit

APRIL 6, 2022

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. But arguably, this was an acceleration of existing digitization. Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 72

Map Service Design Digital 72

The Modern Nonprofit

AUGUST 15, 2023

Estimated Reading Time: 3 minutes Celebrating National Nonprofit Day: Honoring Leaders of Change August 17th isn’t just another day on the calendar; it’s National Nonprofit Day, a day to honor and recognize the monumental contributions of nonprofit organizations across the nation.

Celebrate 52

Celebrate National Change Nonprofit 52

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. The digital “back office”. Communications and awareness.

Digital 56

Digital Strategy Student Education 56

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Donorbox

JULY 9, 2021

The Covid Pandemic changed that, and digital fundraising became a lifesaver for many nonprofits. With new opportunities to reach a larger audience, and the ability to automate and integrate campaigns and stewardship techniques, nonprofits learned new ways to reach a new […].

Digital 64

Digital Practice Strategy Fundraising 64

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 69

Trend Digital Data Storytelling 69

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. Digital marketing Nowadays, people are becoming more and more focused on digital media.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . Educate Your Teams. Create Feedback Channels.

Collaboration 73

Collaboration Digital Strategy Team 73

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 302

Communication Fundraising Test Hints 302