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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Conversion rate (e.g., Email metrics. Social Media metrics. Audience engagement (e.g., Conversion rates (e.g.,

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. About Wistia.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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