Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. Another consideration is that around 80% of videos in social feeds are watched with the sound off.

Social Media 266

Social Media Video Marketing Practice 266

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. A few interesting facts.

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Facebook Websites Plugin Social Media 144

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Profit Video Facebook Marketing 86

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Well, it depends!

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Money Raise Donation Ideas 279

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. When I see a friend’s name it draws my attention. A few interesting facts.

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Facebook Websites Plugin Social Media 134

Whole Whale

JUNE 15, 2022

Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Feedly.com is a way to follow news thems and track multiple RSS feeds or blogs in one place. General Listening.

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Tools Guide Social Social Media 98

AFP Blog

MARCH 3, 2016

Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. via Blog this'

Feeds 20

Feeds News Facebook Video 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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Feeds Social Media Measure Summary 102

Whole Whale

JULY 7, 2023

On Threads, the only way to explore content is by scrolling through the home feed. META (Facebook) will probably follow their playbook and try to keep users on their platform and maximize attention which will be monetized with ads. Threading Experience : The threading experience is different on both platforms.

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Twitter Difference Profile Badge 105

TechImpact

JANUARY 16, 2014

With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. As social media becomes more important to every nonprofit’s marketing plan, targeting youth through the traditional social media feeds is becoming obsolete. Facebook is for “old people”.

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Social Media Flash Attention Nonprofit 165

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. The Bottom Line.

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Facebook Social Media Library Headline 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Group Facebook Doc Poll 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

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Metrics Facebook People Change 129

TechImpact

MARCH 20, 2014

Another fad that did not warrant garnering a lot of attention or energy. Twitter is the most dtnamic, fastest changing of all social media feeds. 4 days per week, post on Google+ and Facebook. It is okay to miss a day or two on these feeds because there is so much less competition. Image courtesy of CopyEditing.com.

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Social Media Media Tips Social 166

Tech Soup

DECEMBER 14, 2012

You've taken the time to create a Facebook page. You've meticulously crafted engaging content to feed the page, making sure to present a good mix of media — probably favoring photos. Facebook uses an algorithm, which it calls EdgeRank , to determine the makeup of each user's news feed. Out of Reach.

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Facebook Feeds Social Media News 45

TechImpact

JUNE 18, 2014

But implementing a robust and effective content marketing strategy that utilizes these social feeds is going to take an investment. Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice. It’s completely free.

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Social Media Media Social Demographics 177

Care2

JUNE 19, 2012

According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Interestingly, answering questions on Facebook are also quite popular, which signals that people still like to be engaged in more social ways and offer their opinions. Take a look at the chart below.

Photo 74

Photo Facebook People Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. By now you must have heard the announcement that by the end of March all pages on Facebook will be rolling over to the new timeline look. In fact he literally wrote the book on Facebook.

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Images Design Facebook Resource 128

Nonprofit Tech for Good

JULY 1, 2020

As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention. This means that nonprofits need to be efficient with their strategies, and an effective way to do so is to rely on behavioral science research.

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Social Media Support Media Social 325

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2008

" An activity stream is a feed of recent activities by your blog friends on various social networks - blog posts, new photos, bookmarks on Delicious, Facebook updates, Twitter updates, etc. Ian spoke on a panel called Social Networks and the Need for Feeds at Graphing Social Patterns.

Feeds 50

Feeds Laptop Activities Active 50

ASU Lodestar Center

NOVEMBER 4, 2011

To celebrate my very first blog post, I decided to be brave: I will introduce an emgerging concept: “Attention Philanthropy” (AP). This concept is actually inspired by a branch of economics called “attention economics” (AE), an approach to the management of information that treats human attention as a scarce commodity.

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Attention Philanthropy Research Georgia 58

Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined.

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Social Network Adopt Network Social 223

Nonprofit Tech for Good

MAY 4, 2014

Reporting live requires undivided attention to do it well, and if it’s not done well, then it’s not worth doing. On Twitter, don’t tweet or retweet more than 10 times per hour or risk overcluttering the home feed of followers. On Facebook, Google+, LinkedIn, Pinterest, and Tumblr post only two or three times daily.

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Report Conference Social Media Mobile 257

Qgiv

JULY 27, 2021

It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. 80% of your posts should add value to your followers’ social media feeds. Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group. Summarize it! Also you can ask your audience!

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Social Media Media Tips Social 138

Greater Giving

JULY 23, 2021

To grab guests’ attention—and hold onto it throughout the Facebook feed—[Youth Music Project] opened their upbeat “Some Good News” event with a big, star-studded pre-show that included Grammy nominee Bill Hart. Let Loose and Have a Good Time. The fewer switch offs you have, the lower the chance of error.

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Virtual Program Broadcast Camera 98

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Channel Business Marketing Effective 52

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Twitter Practice Social Media Nonprofit 349

Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. So, give this effort the time and attention it deserves! If you’re trying to feed children in Africa, show a photo or clip of those kids.

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Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

FEBRUARY 10, 2013

You have one chance to make a first impression on Twitter and you ruin that opportunity by following others as the Twitter Egg: Many of those you follow will not follow you in return if you don’t have an avatar that grabs their attention or communicates a baseline message about your nonprofit. 5) Using all CAPS.

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Twitter Avatar Profile Nonprofit 256

Byte Technology

AUGUST 16, 2016

Whether you’re a media-conscious blogger, marketing maven for a non-profit cause or a new or established e-tailer, having your content feed into multiple social media platforms is a vital element to increasing your visibility and grabbing the attention you want and need. Make a Connection. Become a Fan.

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Social Media Voice Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Facebook Stats Los Angeles Tips 97

NetWits

JUNE 8, 2012

Users have short attention spans. Try these easy steps to showing your timeliness: Utilize automatic feeds. It’s not enough to have a Facebook page or a Twitter account. Use the Facebook and twitter widgets to pull social posts to your website for fresh content and relevant, engaging activity. Keep Content Fresh.

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Websites Effective Chad Guide 195

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. The numbers don’t lie! billion by 2025.

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email Rate ROI Social Media 52

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. What Is a Donor Engagement Strategy? Teaching them something.

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Donor Strategy Nonprofit Phone 98

Get Fully Funded

NOVEMBER 14, 2022

And if you can use your Core Number to share what it costs to feed that child lunch, even better! Facebook photo posts get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts (Source: Facebook 2018 stats). Now, let’s take our fictitious elements and build a story. So, What’s Your Story?

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Storytelling Fund Raise Music 139

Zen and the Art of Nonprofit Technology

FEBRUARY 11, 2012

Growing up Protestant, and even in my brief flirtation with fundamentalism in my early adulthood, I never paid attention to it - I thought it was a Catholic thing. So, for Lent, from February 22, through April 8th, I won't be: Reading or posting on Facebook. Reading RSS feeds or Google News. Blogging or reading Blogs.

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Laptop Movie Game Phone 161