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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

Profit 86
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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation is not about spewing out links on Twitter or Facebook as you find them. This is what builds thought leadership and attention. It is a content discovery tool that helps tune your Facebook newsfeed based on keywords. (It Take Crowdtangle as an example.

Content 119
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Social Media Analytics: The Basics

NonProfit Hub

This doesn’t necessarily mean the person actually took the time to read it, but an impression confirms that it did, in fact, show up on their feed. Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Engagement rate is the ratio of total impressions versus total engagements.

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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites. This is what builds thought leadership and attention. But I’ll save that for another blog post. .”

News 94
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. Think about all the emails, social messages, and ads competing for your attention online. Tangible measurements are easy to calculate and can fall into any number of ratios and equations.

Digital 111
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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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How to structure your nonprofit social media plan

Get Fully Funded

Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. On almost all platforms, video on social media is the best, fastest, and most engaging way to get your followers’ attention. Live videos get more attention and consequently, quite often more interaction. So, post videos!