18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Your Nonprofit’s Facebook Posts Are Likely Not Appearing on News Feeds Anymore

NonProfit Hub

It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed.

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Trending Sources

What You Need to Know About Facebook’s News Feed Changes


Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping.

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Facebook News Feed Now Gives Text Updates Less Reach

John Haydon

Facebook recently noticed an interesting pattern in how people post text updates. So Facebook has now tweaked the News Feed to decrease the distribution of text updates from Pages. Here are three ways you can deal with this recent News Feed change: 1.

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Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. How do you reach more people on Facebook?

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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The simplest way to have your Facebook Page show up in more News Feeds

John Haydon

Your fans don’t go to your Facebook Page to read your latest post. They don’t go to your Facebook Page to like or comment on your posts either. It All Happens In The New Feed. iPhone News Feeds. These same options show up in the Facebook iPhone app.

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How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

Is Your Facebook Page Publishing News Feed Spam?

John Haydon

Facebook recently tweaked the News Feed to reduce spam, including frequently repeated posts : … people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them.

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Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. That said, below are four recent examples Facebook ramping up promotion of its fundraising platform in the News Feed.

Nobody Visits your Facebook Page and Why That Doesn’t Matter

John Haydon

Everyone hates change, even though it’s the norm with Facebook. The biggest gripe about the new Facebook Page layout ? But it doesn’t matter because all the action is in the news feed. Again, all the action is in the news feed.

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Facebook Lets Marketers “News Feed Bomb” Other Pages

John Haydon

Well now you can do that with Facebook Pages. Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post. Andrew Song, a Product Manager at Facebook writes : When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. The News Feed algorithm considers several factors: Posts are getting the most engagement.

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Facebook’s Latest News Feed Algorithm Update – Three Things You Need to Know

John Haydon

Facebook’s News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments. ” This means that high quality articles will be slightly more prominent News Feeds, and meme photos will be less prominent.

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39 Questions Your Nonprofit Can Answer with Facebook Insights


Subscribe to the RSS feed ›. This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month?

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. They can simply subscribe to see your public feed. Your Special Event Director /Manager can hype your next event to the Facebook world.

Facebook Live for Nonprofits: 11 Tips for Getting Started

John Haydon

Facebook Live is taking the newsfeed by storm! The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Facebook Marketing

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

John Haydon

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […].

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A Simple Facebook Checklist for Better Page Posts

John Haydon

In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. The post A Simple Facebook Checklist for Better Page Posts appeared first on John Haydon.

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HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

Nonprofit Tech for Good

Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers.

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Facebook Page Redesign – 7 Features You Need to Know About

John Haydon

Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile.

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7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Nonprofit Tech for Good

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes.

Facebook is Changing How Your Website Looks – Are You Ready?

John Haydon

In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. But now, Facebook is eliminating the ability […].

How to Write Facebook Posts That Feel More Human

John Haydon

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. Think about how you use Facebook as a person, not a marketer.

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Facebook Rolling Out “Donate” Feature for Nonprofits

John Haydon

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

Four Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.” Facebook Social Media

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Facebook Edgerank Explained by Batman and Robin [Infographic]

John Haydon

PostRocket created this brilliant infographic explaining how Facebook ranks your Page updates in News Feeds. Facebook edgerank Infograph news feed

4 Ways Your Nonprofit Can Better Utilize Facebook Video


Facebook quickly became a platform capable of doing more than posting pictures of your kids, and talking about what you had for lunch. With the introduction of Facebook’s Autoplay feature, videos are becoming more eye-catching than regular text-based posts. Facebook videos also seem to be getting more organic reach in news feed than article shares […].

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. stories to the news feed.

Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps.

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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps.

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HOW TO: Post Milestones to Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. After you type the first few letters of the location, Facebook will generate a pop-down menu of Facebook Places to choose from.

Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Nonprofits have a unique advantage on Facebook. Facebook is an environment where billions of people go to check in on what matters most to them and this includes the causes they’re most passionate about. Our news feeds will have more and more video in them as this mega-trend continues.

16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed : There’s now more competition in the News Feed. And if they use Facebook ads, reaching your fans is almost guaranteed.

Facebook’s EdgeRank

NCE Social Media

Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? The Facebook reasoning here is engagement. Facebook EdgeRank's Formula.

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10 Recent Upgrades to Facebook Your Nonprofit Needs to Know About

Nonprofit Tech for Good

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. Status Updates are now called “Stories” in the News Feed.

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How to create Facebook covers for your nonprofit (template included)

John Haydon

By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top. ” Notice that there is no hard-sell pitch for donations (which could violate Facebook’s TOC ).