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In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., The second item I mention was the news feed. Facebook is still in the process of rolling it out to all ! MORE
Facebook Rolling Out "Donate Now" Feature for Nonprofits : Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program From John Haydon HUGE! MORE
Facebook’s News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments. All of these changes are intended to drive more traffic to Facebook , highlight relevant content to the users, and deepen engagement on high-performing posts. ” This means that high quality articles will be slightly more prominent News Feeds, and meme photos will be less prominent. MORE
Facebook recently tweaked the News Feed to reduce spam, including frequently repeated posts : … people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them. We are improving News Feed to de-emphasize these Pages. ’ But I think this News Feed FYI could also apply to Pages that frequently repeat the same posts “over and over again” Wait… what? MORE
SEPTEMBER 19, 2011
So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people. They can simply subscribe to see your public feed. Your Special Event Director /Manager can hype your next event to the Facebook world. MORE
Everyone hates change, even though it’s the norm with Facebook. The biggest gripe about the new Facebook Page layout ? But it doesn’t matter because all the action is in the news feed. Again, all the action is in the news feed. Then I made this: The news feed is the meeting place. The news feed is where Facebook users spend most of their time. So don’t worry about how many people visits your Facebook Page. MORE
Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]. Your Website content marketing Facebook Marketing facebook social plugins wordpress MORE
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power. Social Media Facebook Fundraising MORE
Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? EdgeRank is a formula that Facebook uses to figure out what it thinks you should see first, i.e. what is most news worthy. What Facebook won’t tell people is how to ensure that your own feed will rank high in EdgeRank. The Facebook reasoning here is engagement. MORE
What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S In fact, I predict that Facebook will eventually display this sort of information in all ads. You set this up through your Facebook settings. MORE
Facebook recently noticed an interesting pattern in how people post text updates. So Facebook has now tweaked the News Feed to decrease the distribution of text updates from Pages. Here are three ways you can deal with this recent News Feed change: 1. But Facebook users care about sharing, not increasing reach. When your friend wants to shares a link on Facebook, they simply post it as a link. Make peace with Facebook’s constant changes. MORE
Today I discovered the Fight Hunger's Click to Feed a Child. It is a Facebook application that I can click on and it takes over to the web site campaign where I can click and their sponsor donates.19 It seems like an excellent way to leverage a network you've built up in Facebook. I'm also curious about a few things: The click to feed application - I tried to add it to my profile, but there was a glitch. MORE
If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. In the same way that people share your Facebook Page updates with their friends, they can also share your website content with their friends. Now, if you have a blog AND a Facebook Page, your ability to reach people gets amplified! 7 Facebook hacks for your website. MORE
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength? MORE
Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile. Here are 6 new Facebook Page features you need to know about (with a screenshot from Facebook): New admin navigation and tools: There’s admin navigation at the top of your Page (activity, insights and settings). MORE
Facebook has updated its News Feed algorithm again. It means that they want more people to know what is going on around them…and by pushing more stories with the most comments, the most shares, and the most likes to the top of your feed, they believe you will want to see that story. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. MORE
Subscribe to the RSS feed ›. This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? MORE
Well now you can do that with Facebook Pages. Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post. Andrew Song, a Product Manager at Facebook writes : When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. The News Feed algorithm considers several factors: Posts are getting the most engagement. MORE
Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page admins. Facebook now has two News Feeds. Facebook users now have two News Feeds in one (the Ticker and the main News Feed). The main News Feed is similar to what we’ve been used to, but “Top Stories” and “Recent” stories are more prevalent. How these two News Feeds impact Facebook Pages. MORE
Facebook launched an enhanced News Feed that’s rolling out to all users in the next weeks (on both mobile and web). The enhanced News Feed allows users to focus more easily specific feeds: All Friends : a feed that shows you everything your friends are sharing. Photos : a feed with nothing but photos from your friends and the Pages you like. Music: a feed with posts about the music you listen to. What do you think about the new News Feed? MORE
This also comes two months after Facebook dipped its toes in the commerce market as it also started testing a buy button. The post Twitter Adds Buy Button to Feed appeared first on Nonprofit Hub. On Monday, Twitter announced it was unveiling a ‘buy’ button to allow onsite purchases. But before you run to your social media manager to set up a new fundraising campaign, know that it might be awhile before you have access to this new tool. MORE
Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. MORE
It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency. Social Media Facebook Fundraising MORE
Nonprofits Say Facebook News-Feed Changes Hurting Outreach - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : "Nonprofits Say Facebook News-Feed Changes Hurting Outreach Charities that rely primarily on social media to raise awareness and share information about their causes are growing restive over alterations in how Facebook delivers a group''s posts to those who have liked its page, according to International Business Times." ''via Blog this MORE
You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. MORE
Facebook has finally decided to pull the plug on almost all types of public content from pages. Because Mark Zuckerberg wants to make a better Facebook. The News Feed’s goal is shifting from “helping you find […]. The post Facebook News Feed Overhaul – How Your Nonprofit Can Prepare appeared first on John Haydon. Facebook MarketingWell, we all knew this day was coming. MORE
Ok, the King isn’t really dead but Facebook’s EdgeRank is. Facebook now uses more than 100,000 factors in it’s algorithm to determine what is in your Facebook feed. Just like Facebook, what once was simple now is complex. It is also a reason why I don’t like Facebook as much. So what are your thoughts on Facebook’s algorithms that create what they think you want to see most? Facebook Algorithm edgerank facebook feed MORE
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news feed. Facebook Admin Panel > Settings > Similar Page Suggestions. Page Recommendations in the News Feed. Facebook Social Media MORE
Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing. The post A Facebook Donate Button for The News Feed That Might Actually Work! Facebook Marketing MORE
Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon. Facebook MarketingWell, you’re not alone. MORE
Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network. MORE
Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer. MORE
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. However, as Facebook flips back and forth between seeming to cater to users or businesses, this new change, at least at a quick glance, seems to favor user experience over businesses being able to capitalize on Facebook. MORE
ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed : Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended MORE
This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at the Reach report. Facebook calls this organic reach. Facebook calls this viral reach. MORE
Your fans don’t go to your Facebook Page to read your latest post. They don’t go to your Facebook Page to like or comment on your posts either. It All Happens In The New Feed. Facebook users stay connected to their friends (and Pages they’ve liked) by scrolling down their News Feed, which is the default view for all Facebook users after logging in at facebook.com. iPhone News Feeds. A stupidly simple way to get in more News Feeds. MORE
Rich Brooks, founder of Marketing Agents , invited me to chat about getting started with Facebook Ads. How do you get started with Facebook Ads? What role does content play in Facebook Ads? News Feed ads or Sidebar ads? Facebook Marketing custom audiences facebook ads facebook page news feed podcast unpublished posts MORE
If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. How do you reach more people on Facebook? MORE
billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Facebook Messenger has 1.3 MORE
We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. Do you want to post the content from several different blogs and social networks to your organization's Facebook Page, and add a news alert feed for your cause's keywords, too? Social networking Facebook RSS application social media MORE
As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. Which is, of course, Facebook’s right and obligation to shareholders. On Facebook. . MORE
In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. So his new goal for the News Feed is to create more meaningful conversations between “friends, family and groups”. How will the News Feed rank public content? To spark more meaningful conversations between people , the News Feed will now prioritize: 1. Invest in Facebook ads. MORE
It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed. The most recent update this past June seemed like the biggest blow to nonprofits, as it was announced they would prioritize News Feeds to show posts from friends and family and less from pages. MORE
Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program (as shown below). How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation. MORE
NCE Social Media
DECEMBER 3, 2013
Facebook has updated its News Feed algorithm again. It means that they want more people to know what is going on around them…and by pushing more stories with the most comments, the most shares, and the most likes to the top of your feed, they believe you will want to see that story. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first.
Connection Cafe
JANUARY 29, 2018
In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. So his new goal for the News Feed is to create more meaningful conversations between “friends, family and groups”. How will the News Feed rank public content? To spark more meaningful conversations between people , the News Feed will now prioritize: 1. Invest in Facebook ads.
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John Haydon
JANUARY 24, 2018
Facebook has finally decided to pull the plug on almost all types of public content from pages. Because Mark Zuckerberg wants to make a better Facebook. The News Feed’s goal is shifting from “helping you find […]. The post Facebook News Feed Overhaul – How Your Nonprofit Can Prepare appeared first on John Haydon. Facebook MarketingWell, we all knew this day was coming.
AFP Blog
SEPTEMBER 19, 2013
ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed : Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended
AFP Blog
MARCH 3, 2016
Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer.
John Haydon
APRIL 8, 2014
This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at the Reach report. Facebook calls this organic reach. Facebook calls this viral reach.
John Haydon
JANUARY 22, 2014
Facebook recently noticed an interesting pattern in how people post text updates. So Facebook has now tweaked the News Feed to decrease the distribution of text updates from Pages. Here are three ways you can deal with this recent News Feed change: 1. But Facebook users care about sharing, not increasing reach. When your friend wants to shares a link on Facebook, they simply post it as a link. Make peace with Facebook’s constant changes.
John Haydon
FEBRUARY 26, 2014
Well now you can do that with Facebook Pages. Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post. Andrew Song, a Product Manager at Facebook writes : When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. The News Feed algorithm considers several factors: Posts are getting the most engagement.
Nonprofit Tech for Good
DECEMBER 3, 2020
billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Facebook Messenger has 1.3
NCE Social Media
MARCH 20, 2013
In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., The second item I mention was the news feed. Facebook is still in the process of rolling it out to all !
John Haydon
JUNE 6, 2011
Your fans don’t go to your Facebook Page to read your latest post. They don’t go to your Facebook Page to like or comment on your posts either. It All Happens In The New Feed. Facebook users stay connected to their friends (and Pages they’ve liked) by scrolling down their News Feed, which is the default view for all Facebook users after logging in at facebook.com. iPhone News Feeds. A stupidly simple way to get in more News Feeds.
John Haydon
DECEMBER 4, 2013
Facebook’s News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments. All of these changes are intended to drive more traffic to Facebook , highlight relevant content to the users, and deepen engagement on high-performing posts. ” This means that high quality articles will be slightly more prominent News Feeds, and meme photos will be less prominent.
Nonprofit Tech for Good
SEPTEMBER 13, 2013
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news feed. Facebook Admin Panel > Settings > Similar Page Suggestions. Page Recommendations in the News Feed. Facebook Social Media
John Haydon
APRIL 23, 2014
Facebook recently tweaked the News Feed to reduce spam, including frequently repeated posts : … people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them. We are improving News Feed to de-emphasize these Pages. ’ But I think this News Feed FYI could also apply to Pages that frequently repeat the same posts “over and over again” Wait… what?
AFP Blog
FEBRUARY 10, 2015
Nonprofits Say Facebook News-Feed Changes Hurting Outreach - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : "Nonprofits Say Facebook News-Feed Changes Hurting Outreach Charities that rely primarily on social media to raise awareness and share information about their causes are growing restive over alterations in how Facebook delivers a group''s posts to those who have liked its page, according to International Business Times." ''via Blog this
NCE Social Media
MAY 10, 2011
Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? EdgeRank is a formula that Facebook uses to figure out what it thinks you should see first, i.e. what is most news worthy. What Facebook won’t tell people is how to ensure that your own feed will rank high in EdgeRank. The Facebook reasoning here is engagement.
NonProfit Hub
JULY 23, 2016
It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed. The most recent update this past June seemed like the biggest blow to nonprofits, as it was announced they would prioritize News Feeds to show posts from friends and family and less from pages.
John Haydon
APRIL 12, 2013
Facebook launched an enhanced News Feed that’s rolling out to all users in the next weeks (on both mobile and web). The enhanced News Feed allows users to focus more easily specific feeds: All Friends : a feed that shows you everything your friends are sharing. Photos : a feed with nothing but photos from your friends and the Pages you like. Music: a feed with posts about the music you listen to. What do you think about the new News Feed?
John Haydon
NOVEMBER 19, 2015
Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing. The post A Facebook Donate Button for The News Feed That Might Actually Work! Facebook Marketing
NonProfit Hub
SEPTEMBER 9, 2014
This also comes two months after Facebook dipped its toes in the commerce market as it also started testing a buy button. The post Twitter Adds Buy Button to Feed appeared first on Nonprofit Hub. On Monday, Twitter announced it was unveiling a ‘buy’ button to allow onsite purchases. But before you run to your social media manager to set up a new fundraising campaign, know that it might be awhile before you have access to this new tool.
Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength?
Wild Apricot
SEPTEMBER 25, 2009
We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. Do you want to post the content from several different blogs and social networks to your organization's Facebook Page, and add a news alert feed for your cause's keywords, too? Social networking Facebook RSS application social media
Connection Cafe
MAY 23, 2017
If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. How do you reach more people on Facebook?
Connection Cafe
NOVEMBER 12, 2015
Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.
John Haydon
MARCH 13, 2014
Everyone hates change, even though it’s the norm with Facebook. The biggest gripe about the new Facebook Page layout ? But it doesn’t matter because all the action is in the news feed. Again, all the action is in the news feed. Then I made this: The news feed is the meeting place. The news feed is where Facebook users spend most of their time. So don’t worry about how many people visits your Facebook Page.
Connection Cafe
MAY 12, 2017
You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2010
Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media.
SocialFish
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. However, as Facebook flips back and forth between seeming to cater to users or businesses, this new change, at least at a quick glance, seems to favor user experience over businesses being able to capitalize on Facebook.
John Haydon
OCTOBER 29, 2018
Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon. Facebook MarketingWell, you’re not alone.
Connection Cafe
AUGUST 13, 2018
What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S In fact, I predict that Facebook will eventually display this sort of information in all ads. You set this up through your Facebook settings.
John Haydon
JUNE 10, 2014
Rich Brooks, founder of Marketing Agents , invited me to chat about getting started with Facebook Ads. How do you get started with Facebook Ads? What role does content play in Facebook Ads? News Feed ads or Sidebar ads? Facebook Marketing custom audiences facebook ads facebook page news feed podcast unpublished posts
John Haydon
DECEMBER 16, 2013
Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program (as shown below). How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.
NetWits
JUNE 20, 2011
Subscribe to the RSS feed ›. This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month?
NCE Social Media
AUGUST 16, 2013
Ok, the King isn’t really dead but Facebook’s EdgeRank is. Facebook now uses more than 100,000 factors in it’s algorithm to determine what is in your Facebook feed. Just like Facebook, what once was simple now is complex. It is also a reason why I don’t like Facebook as much. So what are your thoughts on Facebook’s algorithms that create what they think you want to see most? Facebook Algorithm edgerank facebook feed
John Haydon
MARCH 10, 2014
Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile. Here are 6 new Facebook Page features you need to know about (with a screenshot from Facebook): New admin navigation and tools: There’s admin navigation at the top of your Page (activity, insights and settings).
John Haydon
FEBRUARY 26, 2015
Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]. Your Website content marketing Facebook Marketing facebook social plugins wordpress
AFP Blog
DECEMBER 17, 2013
Facebook Rolling Out "Donate Now" Feature for Nonprofits : Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program From John Haydon HUGE!
SocialFish
FEBRUARY 26, 2018
As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. Which is, of course, Facebook’s right and obligation to shareholders. On Facebook. .
NetWits
SEPTEMBER 19, 2011
So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people. They can simply subscribe to see your public feed. Your Special Event Director /Manager can hype your next event to the Facebook world.
Nonprofit Tech for Good
JULY 27, 2018
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power. Social Media Facebook Fundraising
John Haydon
JANUARY 30, 2014
If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. In the same way that people share your Facebook Page updates with their friends, they can also share your website content with their friends. Now, if you have a blog AND a Facebook Page, your ability to reach people gets amplified! 7 Facebook hacks for your website.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 6, 2007
Today I discovered the Fight Hunger's Click to Feed a Child. It is a Facebook application that I can click on and it takes over to the web site campaign where I can click and their sponsor donates.19 It seems like an excellent way to leverage a network you've built up in Facebook. I'm also curious about a few things: The click to feed application - I tried to add it to my profile, but there was a glitch.
Nonprofit Tech for Good
SEPTEMBER 15, 2017
It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency. Social Media Facebook Fundraising
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