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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Your newsletter should be short, to the point, and have the capacity to quickly communicate an important message or update to the reader. Here are 10 things your nonprofit should NOT do on its next email newsletter. Multiple goals.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. marketing open rates newsletter' This doesn''t mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly So be direct and create videos that speak to your audience matter-of-factly and in the most personal way possible.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Or are many of them subscribed to your email newsletter? Outline your digital marketing goals. Supporter type. A regular volunteer?

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Dear Moby, what are the different types of email marketing? 

Whole Whale

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

Send regular newsletters. If you have the right staff or volunteer assistance, you should send out monthly e-newsletters and quarterly print mailers for non-email folks. Another important habit you should add is making sure your supporters stay informed about where their dollars are going.

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