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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. The results?

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Disruption Sunny Side Up 

.orgSource

Greg Larkin, who was a guest on a recent Association 4.0 I’d love to visit an association where everyone got a dose of Greg’s unique vitamin (I) nvention. His take on leadership, business, associations, and the future is always fascinating. Punks and Pinstripes is an executive network for two demographics.

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4 surprising revenue boosters for your association

Nimble AMS

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. Learn more. Discover more ideas.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. To separate your association from the competition, you have to determine your unique value.

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. How many is your association using consistently? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when.

Analytics 169
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Don’t Fear Your Dirty Data

Association Analytics

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Identify your unique data challenges. Be creative.

Data 169