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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

Websites 272
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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

Pick one template that you use often, and update it. Keep your brand and assets fresh by auditing and updating one or more of your most-used templates. This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. Take a look at your analytics.

PDF 130
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause. 2) Automation Did we surprise you with this one?

Tools 361
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

Websites 130
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Before you know it, you’ll be an expert in non profit analytics. Term (utm_term). Content (utm_content).

Donor 294
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How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84