Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

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Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

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Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Nonprofit Tech for Good

DECEMBER 9, 2023

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO.

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The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Analytics Google Story Metrics 52

.orgSource

APRIL 1, 2024

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Upwork, LinkedIn, Indeed, and a host of other sites offer a variety of talent solutions. We all know this, right?

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Media Cause

NOVEMBER 29, 2023

Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Cvent allows users to add code snippets to the site, but their text editor has a minor quirk—you can’t add <script> tags.

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TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. Content to be relocated elsewhere on your site.

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Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

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Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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Tech Soup

DECEMBER 15, 2022

You can find the original version on the Cause Inspired site. This post is adapted from a post by Cause Inspired.

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The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Does your AMS have an abandon report that tells you who started to convert but abandoned?

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Enable e-commerce.

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The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

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Websites Analytics Podcast Map 130

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

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Nonprofit Tech for Good

APRIL 2, 2023

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? 2) Automation Did we surprise you with this one?

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Tools Fundraising Analytics Analysis 361

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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Byte Technology

AUGUST 1, 2017

Many WordPress site owners and administrators have no doubt experienced an unease or wariness at one point or another when it seems that something just isn’t right with their site. Chances are that if you see this or other problems, your site has been hacked or otherwise compromised.

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.orgSource

OCTOBER 31, 2023

A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Sponsored by Association Analytics Our customer experience could use help. But I’m not sure our AMS is up to the task.

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Byte Technology

FEBRUARY 28, 2017

Ask any seasoned web designer what is one of the most important elements of building and running a site and you’ll no doubt get the same answer across the board: think mobile first. So how do you manage your WordPress site via your smartphone or tablet while sitting in your car or your favorite coffee shop or even while you’re on vacation?

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Zen and the Art of Nonprofit Technology

SEPTEMBER 18, 2006

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Is that the case?

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Byte Technology

APRIL 27, 2017

And yet, if your site has one of those always helpful “frequently asked questions” (FAQ) sections, so much time and trouble can be avoided for both the business owner and the person making a purchase. It’s simple, works great and is a nice—and no-cost—choice for those WordPress e-tail sites just getting started.

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Plugin FAQ WordPress Site 100

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

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Analytics Google Goal Track 35

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience. The research revealed that social media users fall into three broad types: Lurkers post on social networks once a week or less.

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Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics. In the top area, turn on site search, and enter your search parameters.

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NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

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Rate Analytics Site Google 84

.orgSource

JULY 25, 2023

Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. Continuous improvement—Once you’ve established SEO practices and procedures, AI tools can help you keep your site optimized for peak performance. Here’s a list of providers courtesy of Bard.

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Association Analytics

JULY 27, 2021

When a solid taxonomy is implemented correctly, it can improve your site’s SEO. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews. Yes, an analytics company said that! Association Analytics is here to help.

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