article thumbnail

Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. Invest in creating visually appealing graphics and videos that showcase your work.

article thumbnail

Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

With a modern ecosystem, your association can start by separating out analytical data from transactional data. For example, our analytics solution, Acumen, provides executives with a visual that consolidates all their KPIs into one dashboard. Get a lightweight data governance template going with the WAFFLE approach.

article thumbnail

New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

Websites 272
article thumbnail

12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 361
article thumbnail

To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. The costs of acquiring this expertise (either full-time or consultants) quickly adds up when associations try to tackle an analytics software solution in-house. We’d love to chat with you!

Software 321