Whole Whale

JUNE 21, 2023

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

Track 52

Track Software Donor API 52

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. How is Accounting Different for Nonprofits? has a different meaning?in At a university,?a

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Software Guide Award Grant 312

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

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Analytics Websites Nonprofit Attention 158

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Go Custom with Report and Dashboards.

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Analytics Google Digital Marketing 100

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard. What to do with?

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Report Web Analytics Comparison 251

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Now it’s time to install Google Analytics on your site.

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WordPress Analytics Audience Google 100

Nonprofit Tech for Good

MAY 13, 2022

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

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Donor Track Campaign Facebook 298

Nonprofit Tech for Good

APRIL 2, 2023

The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events. A few places to make sure you have boiler plate language are your website, annual and impact reports, one-on-one donor communications, and newsletters or publications distributed by your organization.

Tools 361

Tools Fundraising Analytics Analysis 361

Nimble AMS

MARCH 30, 2023

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. A CRM lets you track customer interactions, manage relationships with prospects, and ultimately gives a bird’s eye view of your data.

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Associations Software Difference ROI 138

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Keep reading for more tips on why your association needs to invest in analytics.

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Associations Data Benefit Practice 136

Media Cause

JUNE 9, 2022

We all know it can get tricky to work with outside vendors; setting up pixels correctly, getting reports, and ensuring that leads are attributed properly. Love them or hate them, cookies go a long way when tracking attribution. After a bit of searching, I found the answer in a very familiar place, Analytics Mania.

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Track Problem Donation Gift 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 76

Analytics Museum University Google 76

Nimble AMS

MARCH 8, 2023

If you want to offer real insights for your organization, look for an AMS that offers user-friendly reports and dashboards. Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future.

Associations 117

Associations Experiment Tips ROI 117

Nimble AMS

MARCH 14, 2023

Are your current technology solutions offering adequate reporting capabilities for your staff? Does your association management software (AMS) offer user-friendly dashboards for streamlined reporting purposes ? If you answered “no” to any of these questions, these are all great places to begin innovating in your association culture.

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Associations Software Integration Culture 120

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. Look at the URL of the search results page.

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Search Analytics Google Site 46

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.

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Analytics Teach Training Train 97

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Analytics 52

Analytics Google University Alternative 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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Marketing Plugin Track Policy 52

Allegiance Group

APRIL 15, 2024

Nonprofits usually report retention as a percentage. Along the way, it’s key to track and analyze your campaign’s performance data. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.”

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Fund Donor Strategy Search 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Search for a nonprofit CRM that offers additional software integrations to simplify your nonprofit’s ongoing tasks.

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Profile Software Nonprofit Donor 91

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. Do you have Google Analytics Installed? Visit your site.

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Grant Google Search Application 152

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. Einstein Search. With each new update, Salesforce is improving upon the Einstein Search functionality.

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Chart gMail Singapore Vermont 101

NonProfit Hub

JULY 17, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

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Analytics Google Grant Nonprofit 62

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? How do I switch from UA to GA4?

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FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

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Analytics Tools Social New York City 106

Neon CRM

MAY 11, 2023

Nonprofit Donor Management Software Comparison A good donor management system will help you store and organize your supporters’ data, track your campaigns’ progress, and engage with your community more effectively. Let’s take a look. But how can you know which solution is the best for your own unique needs?

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Comparison Software Oracle Management 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000.

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Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Any advice about setting up systems to track Twitter. Did you use any “real time” tracking of your tweets and make any adjustments along the way? In addition, we track key purchases on a weekly basis (Tuesday through Monday). Describe the Google Analytics Charts – specifically the diagram where you have annotations.

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Analytics Interview Story Phase 99

Cloud 4 Good

APRIL 27, 2021

These demographics are based on the websites that users have visited – every time a user visits a new site, Google drops a little cookie, allowing the search engine to track where you have been across the internet. How Inferred Demographics Can Skew Analytics. Blog: What Can Salesforce Do For Nonprofits?

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Social Media Personal Demographics Media 68

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. You will now receive all of your information concerning your reports in real-time streaming, a feature many of us have been waiting on for years. Pretty cool. A link from a blog post? commenting.

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Analytics Google Digg Bookmarking 74

Bloomerang

APRIL 11, 2023

With that in mind, here are 17 top solutions to consider when searching for the right software for your volunteer program. Run volunteer hours reports for easy tracking and exports. VolunteerMark Volunteer Mark offers comprehensive volunteer management software that includes scheduling, communication, and reporting.

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Volunteer Software Management Track 75