5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Twitter Analytics.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

Sometimes we all get so caught up in reporting that it’s easy to forget about the people behind those numbers. Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit.

5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. graphic/google-analytics/.

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it.

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Five Google Analytics Stats You Should Be Tracking

John Haydon

The best tool for this job is Google Analytics. Here are five important stats to measure with Google Analytics: 1. The Audience report in Google Analytics will show you how many visits your website is receiving within a specific time period.

May the Source Be with You: The Importance of Multichannel Reporting at End-of-Year

Connection Cafe

Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. As always, the best way to ensure correct tracking is to test it. Remember, we want to be able to report across channels.

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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Better donation analytics with eCommerce tracking in Google Analytics

Beaconfire Wire

Web analytics is all about goals, and the all-important goal is donations. If you’re tracking donations as a goal in Google Analytics , you’re already ahead of the curve, gathering great data about these valuable users and how they behave on your site. There’s a serious limitation that comes with Google Analytics goals: they track key actions, but no related information. Then, you’ll submit the transaction to Google Analytics.

Intro to Google Analytics - Part 4

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard.

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The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine. This Funnel Report shows that 91.2

Wherefore Universal Analytics

Beaconfire Wire

Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. What Makes Universal Analytics So Different? There are a few things that make Universal Analytics different from Google Analytics. The ability to report more on visitors instead of visits. With standard Google Analytics, the focus has always been on the visit. Analytics

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

Can Data Bring Foundations and Nonprofits Closer?

Connection Cafe

Without question, our ability to track and measure outcomes and the impact of social good initiatives has expanded considerably over the past several years. Foundations Outcomes + Impact Analytics big data data for nonprofits Foundations Management grant tracking Outcomes Measurement

Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Analytics [this post].

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

Everyaction

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data.

Content Metrics You Should Track

Frogloop

This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc. Be sure and also take a look at the Social Analytics report in Google Analytics. Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors.

Donor Tracking vs. Business Intelligence

Robert Weiner

It discusses what Laura Quinn calls the "movement from merely tracking data to an emphasis on using it strategically to make business decisions." This lack of analytic tools often drives nonprofits to look for new donor management software. The article is also included in a special report on business intelligence and a vendor list that, unfortunately, says little about how vendors are addressing this area.

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Intro to Google Analytics - Part 3

Connection Cafe

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Read the first post for an overview of the Dashboard and the second post for a tour through some of the most useful reports around visitors. Author: Alissa Ruehl.

HootSuite Now Offers Social Analytics And Custom Reports

John Haydon

Hootsuite , a tool that allows you to manage multiple social media accounts (Twitter, Facebook, LinkedIn), has recently beefed up their reporting module to help you do the following: Track mentions on Twitter.

Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance

NTEN

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. Unintuitive as it may be, configuring your analytics to shed light on your performance is a key step ensuring that the time you’re investing in social mediums is actually creating positive results for you. The Gift of the Analytics Mindset in a Social World.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine. This Funnel Report shows that 91.2

Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media?

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. Forward momentum will be the key to being able to manage workloads as well as keeping on track with each prospect so nothing slips through the cracks.

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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Find the Data in Google Analytics . Happy tracking!

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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). Learning and Knowledge Analytics.

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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

Any advice about setting up systems to track Twitter. Did you use any “real time” tracking of your tweets and make any adjustments along the way? In addition, we track key purchases on a weekly basis (Tuesday through Monday). and ongoing reports of key purchases.

Increase in [Not Provided] keyword in Google Analytics

Beaconfire Wire

You can see the referring URL in the site’s server logs, and if you have a Web analytics package installed, it will parse what the visitor searched for from that referring URL and provide it in a handy report. How to stay ahead of to your analytics due to Search Engine changes.

GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

Beaconfire Wire

Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth. Analytics Marketing Social Media User Experience

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Installing Google Analytics 1.

NTEN's Google Analytics Webinar: The Cliff Notes Version

Connection Cafe

Last week’s NTEN webinar on Google Analytics reached capacity FAST. The first thing to know is that the updates made to Google Analytics aren’t in its function. When you are logged in to Google Analytics, up in the top right corner you’ll see “new version.” Specifically, dashboard, my site, my conversions and custom reports. Browser & OS: In the old version, these were two different reports. Now they are one combined report.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement.

Wild Apricot Blog : How to use Google Analytics to track your top blog posts

Wild Apricot

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Universal Analytics – To Upgrade or Not to Upgrade

Beaconfire Wire

Recently, a lot of our clients have been asking us if they should upgrade their standard Google Analytics (ga.js) to the new Universal Analytics (analytics.js.) Based on how Google has treated past versions of analytics (remember Urchin) we know that they will continue to support standard Google Analytics for several years, but that all new development will be done on the new version, Universal Analytics. The multi-device tracking enhancement is pretty cool.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Check out these resources: 2017 Luminate Online Benchmark Report.

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