Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! Fundraising Metrics.

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Nonprofit Analytics Data Donor 98

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Nonprofit Analytics Digital Tools 115

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Track Guidelines Nonprofit Practice 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Site 59

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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Analytics University Google Grant 59

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Luckily, there are a number of great reports available to help you set a benchmark against industry averages.

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Fundraising Strategy Analytics Donor 126

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Nonprofit Org Donor 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. That’s where our Data and Analytics Team comes in. What the data and analytics team does. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

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Analytics Team Data Skills 68

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

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Analytics Nonprofit Google Phase 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. How is Accounting Different for Nonprofits? has a different meaning?in At a university,?a

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Nonprofit Software Guide Donor 267

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

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Nonprofit Analytics Statistics Google 223

Association Analytics

MARCH 16, 2023

Understand what key performance indicators (KPIs) are involved in determining if your organization is on track to meet your goals. Are data and visualizations used in All-Hands and department meetings to report on progress against goals? Are the goals measurable or are they “feeling” focused? Culture change starts at the top.

Associations 311

Associations Strategy Data Build 311

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Nonprofit Analytics Twitter Nptech 177

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics. What’s new in GA4?

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Analytics Google Organization Metrics 46

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Go Custom with Report and Dashboards. Use Multiple Views.

Analytics 100

Analytics Google Digital Marketing 100

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Now it’s time to install Google Analytics on your site.

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WordPress Audience Analytics Site 100

Bloomerang

OCTOBER 1, 2021

As a fundraising coordinator who prepares these reports, you work with this data every day. The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. . Donor data to exclude from your report. Information to include in your donor report. Additional information to share.

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Donor Report Data Fundraising 127

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard. What is it? What to do with?

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Nonprofit Web Report Blackbaud 251

Media Cause

JUNE 9, 2022

We all know it can get tricky to work with outside vendors; setting up pixels correctly, getting reports, and ensuring that leads are attributed properly. Love them or hate them, cookies go a long way when tracking attribution. After a bit of searching, I found the answer in a very familiar place, Analytics Mania.

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Donation Track Gift Problem 52

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Nonprofit 52

Nonprofit Analytics Google Tag 52

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

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Nonprofit Analytics Websites Nptech 158

Nonprofit Tech for Good

MAY 13, 2022

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

Donor 253

Donor Nonprofit Fundraising Donation 253

Confessions of a Non-Profit Executive Director

AUGUST 2, 2012

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors.

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Blackbaud Analytics Track Google 63

Confessions of a Non-Profit Executive Director

AUGUST 2, 2012

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors.

Blackbaud 61

Blackbaud Analytics Track Google 61

Nimble AMS

MARCH 30, 2023

A CRM lets you track customer interactions, manage relationships with prospects, and ultimately gives a bird’s eye view of your data. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Become data-driven.

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Associations Software Difference ROI 78

Association Analytics

MARCH 16, 2023

Understand what key performance indicators (KPIs) are involved in determining if your organization is on track to meet your goals. Are data and visualizations used in All-Hands and department meetings to report on progress against goals? Are the goals measurable or are they “feeling” focused? Culture change starts at the top.

Associations 169

Associations Strategy Data Build 169

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

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Time Metrics Analytics Google 73

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

Nonprofit 112

Nonprofit Roles Data Strategy 112

Allegiance Group

FEBRUARY 9, 2011

Web analytics is all about goals, and the all-important goal is donations. If you’re tracking donations as a goal in Google Analytics , you’re already ahead of the curve, gathering great data about these valuable users and how they behave on your site. Then, you’ll submit the transaction to Google Analytics.

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Donation Analytics Track Google 58

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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Data Analytics Registration Associations 169

Nimble AMS

MARCH 8, 2023

If you want to offer real insights for your organization, look for an AMS that offers user-friendly reports and dashboards. Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future.

Associations 110

Associations Experiment Tips ROI 110

Allegiance Group

APRIL 16, 2014

Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. What Makes Universal Analytics So Different? There are a few things that make Universal Analytics different from Google Analytics.

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Analytics University Tag Google 70

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. At times we might not know where to start and what reports are needed. Benchmarking also helps you identify and track key fundraising metrics. Register today!

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Benchmark Fundraising Analytics Strategy 43

Nonprofit Tech for Good

JUNE 24, 2022

10) Track All Your Sweepstakes Promotions to Understand What Works Best. The key to success with your sweepstakes fundraiser is to track the results of each promotion so you know exactly what is working (and what is not). There are two effective and simple ways to track your promotions: tracking URLs and promo codes.

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Fundraising Nonprofit Donor Online 206

sgEngage

MARCH 27, 2023

In turn, customer or constituent data in the CRM can help any size organization develop strategic insights and create customized reporting with the goal of increased revenue and improved customer experience. Additional efficiencies include tracking key metrics in real time and automating payments.

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Nonprofit Donor Fundraising Volunteer 77

Nimble AMS

MARCH 14, 2023

Are your current technology solutions offering adequate reporting capabilities for your staff? Does your association management software (AMS) offer user-friendly dashboards for streamlined reporting purposes ? If you answered “no” to any of these questions, these are all great places to begin innovating in your association culture.

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Associations Software Integration Technology 113