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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Traditional analytics is like using a microscope to explore a limited area of information; whereas adding AI provides a satellite image of an entire data landscape.

Data 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Our own platform,orgWorx connects you to seasoned association professionals. We all know this, right?

Trend 221
professionals

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A Guide to bbcon 2022 for K–12 School Professionals

sgEngage

While there are dozens of sessions designed to pique anyone’s interest, we wanted to feature those that are purpose-built for K–12 school professionals. In addition to our highly anticipated super session, bbcon includes breakout sessions for professionals in every K–12 school department. Get on Target: Analytics-Driven Fundraising.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. I can imagine creating a report that would wrap all the data from web analytics, social media, e-mail campaigns, member acquisition, and ROI into one package. The next generation will lead the way.

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106
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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). It is particularly relevant to those who are using online learning environments.

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Association 4.0—A Playbook for Success

.orgSource

Boards that are professionally, demographically, and ideologically diverse are more likely to be open to risk tolerance. recommends looking outside members’ professional expertise to provide a spectrum of opinions among leaders: “If you don’t have leaders with a range of professional backgrounds, there will not be a lot of new thinking.