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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 111
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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 301
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What’s the ROI for Google Ads for Nonprofits?

Get Fully Funded

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success.

ROI 52
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Understanding Volunteers and Donors With Analytics

Connection Cafe

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Five Fascinating Statistics About Data-Driven Marketing. Your nonprofit can also use Google Analytics to set up conversion goals. Still not convinced?

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Top 8 Text-to-Give Platforms for Nonprofits

Qgiv

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Plan to share impact stories, video clips from previous fundraising events, relevant statistics, behind-the-scenes tours, and more. You can share impact statistics via both email and social media.

Digital 59