Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 299

Digital Strategy Guide Create 299

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Your own careful review of the report is encouraged.

Action 73

Action Report Practice Fundraising 73

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 77

Integration Data Nonprofit Platform 77

Nonprofit Tech for Good

FEBRUARY 6, 2022

Watchdog groups like Charity Navigator monitor the financial reports nonprofits publish and give organizations rankings based on criteria like the percentage of each dollar that goes into their mission (often called the efficiency rating), transparency of financial reporting, expenses, and more. How to Choose the Right Software.

Software 312

Software Guide Award Grant 312

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84

Tools Donor Fundraising Survey 84

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., In addition to posting a total of 52 unique videos, featuring six staff members as ‘talent,’ our three measures for success had these outcomes: Engagement : On Instagram, we saw a 92% increase; TikTok had a 72% increase when compared to static Instagram posts.

Video 140

Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

APRIL 23, 2019

Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? 5) Outcomes and Analytics. Are you able to measure outcomes that directly relate to your cause? Does it allow donor wealth screening to assist Major Gift Officers?

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Donor growth rate: the percentage increase in the total number of donors compared to the previous year. Predictive analytics.

Report 121

Report Data Donor Metrics 121

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes.

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Were they urgent?

Facebook 131

Facebook Measure Change Images 131

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends. Track trends. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help. Is the donor renewal rate low?

Fundraising 353

Fundraising Mail Law Donation 353

Qgiv

APRIL 9, 2024

It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

NetWits

SEPTEMBER 5, 2012

Use qualitative measures (surveys, interviews and onsite usability testing) to understand how the new website resonates with key audience groups. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website? What’s the bounce rate? Do they find it easy to navigate?

Design 247

Design Web Guide Slides 247

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Study email subject lines and opening sentences that motivate instant open rates. Growing your community of supporters is the only measure that matters. However, immediate action doesn’t necessarily mean short immediate messages.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

Analytics 37

Analytics Design Research Process 37

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT is a probabilistic model. .”)

Model 69

Model Italy Test Generation 69

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 84

Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured.

Social Media 119

Social Media Channel Difference Media 119

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. As the first step to developing a strategy, set clear, measurable goals. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. Is Data Warehousing Right for Your Nonprofit?

Data 52

Data Guide Proposal Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Step 2: Set expectations and key performance indicators to measure progress. Click Through Rate (CTR). Email Opt-In Rate.

Digital 111

Digital Marketing Guide Chapter 111

Care2

MAY 13, 2014

There are good analytics for action, open, and click rates for email, so you can segment your list and move people up the ladder of engagement based on their level of commitment. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013.

email 75

email Advocacy Social Network Social Media 75

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. The human brain is the best analytics tool.

Metrics 77

Metrics Social Media Media Social 77

Care2

MAY 13, 2014

There are good analytics for action, open, and click rates for email, so you can segment your list and move people up the ladder of engagement based on their level of commitment. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013.

email 70

email Advocacy Social Network Social Media 70

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 80

Org Raise Tools Help 80

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. Use your CRM to develop a report template to measure your program’s impact. For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program.

Gift 97

Gift Raise Guide Relationship 97

NonProfit Hub

MAY 17, 2021

There was no thematic direction for this lineup other than to speak on a trending topic for nonprofit pros. ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. Web-to-Lead Conversion Rate. Lead-to-Sale Conversion Rate. Lifetime Value (LTV).

Causes 56

Causes Time ROI Influence 56

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. Lacking Analytics. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. As a non-profit you need to take this phenomenon into consideration when you craft your email content.

email 212

email Profit Registration Review 212

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. You can calculate your organization’s retention rate by dividing the number of donors who gave again this year by the number of all donors who contributed last year. Keep track of your retention rate and other engagement metrics.

Relationship 93

Relationship Donor Build Tips 93

Bloomerang

JUNE 14, 2021

Digital product acceleration is trending across businesses worldwide. . Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services. How are you measuring commitment and ROI? . A/B testing can help determine which language resonates and which does not. .

Digital 117

Digital Strategy Nonprofit Phase 117