Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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NetWits

JULY 10, 2012

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. link] and measure your sharing effectiveness. You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. Google Analytics is free.

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Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Postrank Analytics. Great question.

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Connection Cafe

JULY 22, 2013

Note: This is the second in a series of posts about the Nonprofit Web Design Process. Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Too often we equate effort with value. Doing things with progress. Percentage of self-donations.

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Everyaction

JANUARY 16, 2018

A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. But it doesn’t have to be.

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BoardAssist

FEBRUARY 16, 2016

49% of nonprofits have no idea how much money their organizations will lose to donor attrition each year. 80% of nonprofits recently surveyed claim their organization does not spend enough time preparing for and launching fundraising campaigns. Is your nonprofit managing their donor data for optimal results?

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Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. They’re concerned that the nonprofit sector isn’t taking AI adoption seriously enough, and you know what?

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Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. Where are people coming from?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

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Amy Sample Ward

JULY 8, 2009

is a new nonprofit in Austin, Texas and it’s bringing you the first world wide film festival only for nonprofit and cause-driven organizations. Ninety-two percent of nonprofits responding to the May 2009 survey indicated they were experiencing the effects of the downturn, up from 75 percent in November.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything. We are a national nonprofit that works with documentary filmmakers to help them create their outreach plans. What advice you offer?

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Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Google Analytics – [link]. Facebook Insights.

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DNL OmniMedia

FEBRUARY 11, 2021

That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2012

It was one of a few good free options in the early days of blogging. Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats. Thank you so much Phil!

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Tech Soup

MAY 7, 2013

I'm going to blow your mind by sharing some stats and our May events. NetSquared Local is TechSoup's volunteer-driven network of nonprofit tech meetups and salons. Abbotsford, Canada offered an introduction to crowdfunding for nonprofits. Toronto, ON: Measuring & Engaging Your Email List. Open Badges Meetup.

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Care2

JANUARY 4, 2010

Check out the stats below. *28% 28% of sites have Google Analytics. *5% Danny Sullivan, a search engine expert analyzed another chart by Factual that showed additional stats but without exact percentages. 5% of sites link to their Twitter or Facebook profile. *2% 2% of sites display both a Twitter and Facebook link.

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Twitter Facebook Websites Stats 56

Care2

APRIL 26, 2011

For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs. Check out these stats where both companies used in-house analytics tools to measure results. clicks per engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits. How do you track and measure your Facebook Fan Page against your objectives? My Fan Page objective is: .

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Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Percent of participants who are on teams and similar stats, team size, team retention rate, etc. Peer to Peer Fundraising: How Do You Measure Up?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

It’s been an exciting endeavor and given us a lot of insight into using social media for nonprofits and fundraising! This information is invaluable to your nonprofit – Giving you the ability become more effective with your online efforts. This is only a glimpse into what you can do with analytics. Off we go. by Avinash Kaushik.

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NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. Judging by attendance at our webinar and the responses we got last year, it seemed like folks appreciated the data!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric.

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Metrics Social Media Strategy RSS 81

Connection Cafe

JANUARY 12, 2015

At the end of the 2014 giving season, we completed a mobile fundraising study across 343 nonprofit websites to help separate our facts from our opinions. Reality: Across all of the nonprofits we measured, an average 9.5% Reality: Across all of the nonprofits we measured, an average 9.5% Crack open Google Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Typically, this information about your brand or nonprofit. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

in nonprofit land. Measure Your Traffic. Yep, google analytics is great. You also might to check out some widgets that combine social networking with stats like mybloglog.com. It's call org.2.0! It signals to me that we are beginning to cross the chasm in Web2.0 Or maybe not. Take your rank with a grain of salt.

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Amy Sample Ward

APRIL 27, 2009

Analytics tools. Sarah Granger: advise nonprofits on using social media for advocating and communicating. Sarah Granger: advise nonprofits on using social media for advocating and communicating. what things need to be measured. look at what other nonprofits are doing in the space. The right metrics.

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Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Neverthirst.

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Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising anlyzing event data engagement strategies event data and action plans Non-profit benchmarking report p2p metrics Peer to Peer Fundraising'

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Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Readership growth This means content consumption.

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CauseVox

NOVEMBER 26, 2023

In the world of nonprofit fundraising, stories are more than just words on a page or images on a screen; they are the beating heart of your mission. StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you.

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Storytelling Impact Arts Nonprofit 81

NTEN

NOVEMBER 3, 2010

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. There’s no better way (yet) for a nonprofit to hit the communications trifecta -- reach, engagement and action. Why do you need an email service provider?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. But the stats. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

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