Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. We use Flickr to collect all of the photos for our annual nature photo competition. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Name: Amy Ganderson.

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Social Media Conservancy Interview Media 209

sgEngage

JUNE 22, 2021

Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) On the flip side, keeping an eye on where users leave your website may reveal some opportunities for improving those pages to provide more internal links and keep users on your site for longer.

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Method Research Test Analytics 75

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. Hootsuite’s social media management app helps organizations market fundraising campaigns while on the go or in the office.

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Org Raise Tools Help 80

Get Fully Funded

JANUARY 27, 2022

As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Also, use text and photo CTAs throughout your blog posts or informational pages to direct readers to take certain actions. Most website builders will also allow you to insert buttons, too.

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Action Guide Language Test 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Flickr Photo by Su Lin. These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 Some sectors are having very good growth while others, like International Affairs, continue to struggle.

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Data Hurricane Fundraising Disaster 118

Connection Cafe

MAY 4, 2020

Planning and internal collaboration have been two key elements in the food bank’s ability to efficiently respond. Samantha Wright, Director of Development Operations and Analytics for the food bank, says that being located in a hurricane zone makes them “no strangers to disaster response.”

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North Carolina Story Blackbaud Disaster 27

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Photo from Pro-Zak's Flickr Stream. As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. " But since search engines display a site's internal pages, most users enter a site far from the home page. us - Our traffic is pretty constant regardless of marketing.

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Analytics Google Search Rate 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How old are they?

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Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

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Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 12, 2013

When they’re based on solid user research, personas can be great tools for helping your internal stakeholders truly understand your audiences. Content Marketing Email Marketing Interactive Online Fundraising Web Design design Non-Profit user experience user research' Personas in the Design Process. Character description.

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Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” ” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. Read how International Justice Mission used social media to create a digital advocacy movement.

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Websites Strategy Content Nonprofit 37

NetWits

NOVEMBER 24, 2010

Here are a few ideas for you: Keywords you use on your website or in your analytics. This way you can share it with others internally, access it on the go and get to it no matter what computer you’re using. Photo Credit: Customers Rock. Here are some steps to get you started listening … 30 minutes or less, I promise.

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Social Media Media Social RSS 171

NTEN

OCTOBER 6, 2011

Additionally, you may want to record the “assets” on each page (like text, photos, videos, files), meta-data, technology issues, owners, date last updated, etc. Who needs to approve photos? It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions.

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Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Photo by Metro Library and Archive. I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! I try to do it monthly, but maybe your organization add this to your intern's work tasks. There are some new third party analytic tools. Photo Views.

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Social Media Measure Action Media 113

Amy Sample Ward

APRIL 27, 2009

Analytics tools. engage internally. Examples: Yammer for internal sharing, it’s a Twitter for groups. Fail formally - protesting Wendy’s with a photo sharing with a protest sign but only got a few people doing it, heard so much about how hard it was for people to participate, etc. The right metrics.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. Improvement in marketing efficiency. Community managers need to be the “Internal Evangelist” for these companies. This matters most.

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ROI Results Community Online 66

Qgiv

MARCH 31, 2021

Qgiv offers a peer-to-peer solution with customizable fundraising pages, gamification tools, and data analytics abilities. Use these questions to help you determine the exact type of help you’ll need: What is the scope of your marketing strategy? Any successful fundraiser knows the value of good marketing. Request a Demo.

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Fundraising Haiti Teen Badge 52

The Modern Nonprofit

JANUARY 16, 2024

Strategy, Consultation, & Resources While we may not be able to offer direct consultation on your social media or marketing strategy, the good news is there are already fantastic existing resources that do this well. SOCIAL MEDIA MARKETING Fund My NPO Organic social media engagement and reach isn’t what it used to be.

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Platform Social Media NPO Grant 105

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News. Social Media. " With PaperKarma.

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Phone News Technology Free 48

The Nerdy NonProfit

JANUARY 3, 2018

Being intimately aware of the needs of nonprofits, we went through lists of top tools on the market and compiled ones applicable to you. Top software on the market + the discounts they offer to nonprofits. Not only is it one of the most popular and secure tools on the market , but they also offer a discount for nonprofits.

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Software Tools Marketing Paypal 130

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. And as a marketer like you, who has added social media to the mix, I struggled with the same issues you face with being efficient with my and showing the results. Here’s how I use Spredfast to help me with these challenges. Scaling Engagement.

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Social Media Tools Media Social 99

Connection Cafe

DECEMBER 20, 2018

Similar missions, same size, equal marketing budgets. And the photo that accompanies it?—?big, It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Imagine two nonprofits that are nearly identical. They both have websites that do an admirable job of showcasing their impact.

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Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Wendy documented many different stories and shared these internally. Documentation creates internal value. While some of the measurement concepts for social media remain the same as traditional Web analytics, there are some new ideas to embrace. Did HSUS proclaim that photo competitions were a waste of time?

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2007

Flickr Photo by Villoks Many people around the world are supporting the Monks in Burma by wearing red t-shirts today or participating in vigils like this one in Cambodia outside the Burma embassy. Tobias Eigen from Kabissa presented at the Web2fordev: Remixing the Web for International Development. It isn't dumb dumb.

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Summary Nptech Burma YouTube 50

Nonprofits Source

JUNE 23, 2023

Developing audience personas can help you create more targeted marketing efforts. Instead of trying to market your website to a vast array of individuals, you can narrow down your target market to just a few overarching personas that represent different audience segments. Internal data. Social media engagement data.

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Audience Websites Build Tips 64

Nonprofit Tech for Good

JANUARY 5, 2020

Large national and international nonprofits are often ahead of the curve. Conservation International features all three in their website’s primary navigation bar and footer – both visible on every page of their website. Below are 10 website design best practices specifically for the nonprofit sector.

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Websites Design Practice WordPress 348

NTEN

MARCH 16, 2011

The Science Fair opens at 3 pm in the International Ballroom, check out the full exhibitor list on myNTC. It will also allow you to store 12 hours of videos and photos in Space Saver format so you can take your favorite content wherever you go. Here's the giveaway line-up: American Technolgoy Services, Inc.

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Ipod Amazon Green NTC 47

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2007

Random Thoughts on Life and Work blog shares some planning questions about " Project SharePoint or how the organization will use Microsoft's SharePoint for internal collaboration and communication. Katya's Nonprofit Marketing blog asks "Do you ever you're mindlessly repeating the same outreach methods? Do you have advice?

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Museum 2.0

OCTOBER 27, 2008

What is the ideal role of your marketing or PR team in the creation and distribution of content on the social Web? I'd aruge that it doesn’t make sense for marketing to create and control all of the content produced in Web 2.0-land. If staff start blogging, posting videos and photos, etc., Let me give you an example.

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Social Media Media Museum Develop 24

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

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Demographics Social Media Online Advocacy 45

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Many blogs, like the Razoo blog , went red on Thursday as part of Free Burma: International Bloggers Day. Why not join, upload your logo in the photo pool, and write a wall post promoting your latest your Facebook project! It's for both developers and marketers. and color schemes for your blog. Early detection is important.

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Nptech Tag Facebook Wiki 50

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

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Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2006

Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. Because the international community and media have failed to respond to this environmental disaster, they are bringing the campaign to the Social Web.

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Case Study Social Network Philippines Advice 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Photo by Notemily. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Want Useful Analytics? ” Google Analytics is one of the most common analytics tools used by nonprofits. Make Sense of Your Data. ” Advocacy Campaigns.

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Measure Learning Case Study Metrics 115

sgEngage

JUNE 23, 2022

Innovations in analytics tools have come a long way. Do you need to create marketing materials such as brochures? Fine-tuning your pitch for internal stakeholders will give you confidence in making your first proposal to a donor. Four Questions to Ask Your Team. Do you have the personnel to pursue major gifts?

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Gift Program Build Fundraising 79

CauseVox

MAY 11, 2021

Nonprofit marketers need to understand some basic concepts about how algorithms work and why social media posts and tweets are no longer chronological (and haven’t been for a long time). Digital marketing success requires grit, authenticity, and the willingness to take risks. Visuals are imperative on social media channels.

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