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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant. Each donor action in response to your outreach produces additional data to inform your next interaction. That’s where technology can make a real impact.

Measure 91
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Tapping Intelligence Tools: Using Big Data for Big Success in the Nonprofit Sector

Byte Technology

Indeed, being able to spot trends before the competition and leverage information in creative ways can be the difference between success and failure for many businesses, and as such a new industry has even emerged that deals solely with helping corporations make sense of the possibilities big data offers. What exactly is big data?

Data 100
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences.

Mail 52
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What is Donor Relation Management?

sgEngage

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth.

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Forum One Wins 11 Communicator Awards

Forum One

Organized by the Academy of Interactive & Visual Arts (AIVA) , this year’s 28th annual awards includes over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honor excellence in innovation and creative work in marketing and communications.

Award 69
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What does digital transformation even mean?

Nimble AMS

Like many much-used terms, “digital transformation” is in danger of becoming a buzzword. Especially today, when many associations’ member communications and interactions have gone virtual due to global health concerns, associations must reimagine how they engage with their customers (their members). Let’s break this down. Download now.

Digital 78