Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Websites Nonprofit Guidelines Phone 253

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. How are these folks getting to your website? The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics.

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Create Strategy Associations Registration 169

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Grant Google Search Application 152

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. We’ll get to that next.

Donor 294

Donor Track Campaign Facebook 294

VisionLink

JULY 19, 2013

This week, I attended a wonderful Denver Tech4Good session on how nonprofits can make their websites more usable and easier to navigate. Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site!

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Websites Denver Test Nonprofit 185

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. But it’s the key to what makes a good website, well, good! Scalability.

Websites 101

Websites Structure Template Design 101

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)?

Strategy 98

Strategy Tips Google Search 98

VisionLink

JUNE 19, 2012

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Share stories Storytelling will bring your website and your cause to life.

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Content Websites Strategy Adwords 205

Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. A website redesign might feel daunting, but don’t let an unattractive site hold you back. leadership.

Sponsor 221

Sponsor Associations North America Law 221

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” To begin, check your site through Google’s “mobile-friendly test.” Secondly, see how much mobile traffic is arriving at your website by using Google Analytics.

Search 100

Search Mobile Websites Headline 100

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!)

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Method Research Test Analytics 75

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

Grant 52

Grant Google Nonprofit Skills 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 353

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59

Search Alternative Social Social Media 59

NTEN

JANUARY 13, 2012

With some of the new features in Google Analytics , you can see more than ever what visitors to your site are doing. She'll present four cheap and fast methods to solicit qualitative feedback from your users at our upcoming webinar, " Website Usability Testing 101 ". > The bigger question, sometimes, is why ?

Method 54

Method Test Websites Analytics 54

Tech Soup

OCTOBER 22, 2013

Your website might look fabulous, but do you know if people are actually visiting it? Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Your website! Your online presence all comes back to your organization’s home website.

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Org Raise Tools Help 80

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

Time 72

Time Metrics Analytics Adopt 72

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so.

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Report Web Analytics Comparison 251

Whole Whale

JANUARY 18, 2021

Test test test! The biggest mistake in launching a website is the assumption that everything is working properly. Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Plan redirects.

Site 52

Site Map Google Test 52

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

Connection Cafe

AUGUST 17, 2011

This post is the fifth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. people are coming to your website and how they behave when they get. Why should be interested?

Search 46

Search Analytics Google Site 46

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. These solutions leverage predictive analytics to help anticipate future donor actions. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

Tools 84

Tools Donor Fundraising Survey 84

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

Connection Cafe

OCTOBER 30, 2017

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Cost per visitor.

Analytics 54

Analytics Google Websites Metrics 54

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. people are coming to your website and how they behave when they get.

Analytics 48

Analytics Google Profile Metrics 48

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That said, we’ve compiled a few resources that might help you think through your next website redesign. Wireframes: Wireframes take your website from subjective to objective. Remember, your website is not just a pretty picture.

Design 247

Design Web Guide Slides 247

Qgiv

JULY 28, 2021

link will make it easy to see how many people click from your text message to your website. If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. Using a custom bit.ly Final Thoughts.

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Mobile Question Data Help 52