Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 111

Analytics Digital Tools Measure 111

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. And while that may sound low, it is double the rate of Facebook Pages. 3) Monitor your LinkedIn Analytics. Give recommendations to get recommendations. Gmail, Yahoo, etc.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Monthly giving.

Strategy 265

Strategy Fundraising Social Media Nonprofit 265

sgEngage

MAY 27, 2021

This giving day takes place the Tuesday after the U.S. Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. In fact, an incredible $2.47 billion was donated to nonprofits on GivingTuesday in 2020.

Giving 122

Giving Retention Metrics Demographics 122

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics.

Create 169

Create Strategy Associations Registration 169

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Stark needed to take a closer look to review the analytics in the system.

Associations 135

Associations Data Benefit Practice 135

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant.

Measure 94

Measure Help Analysis Metrics 94

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

NonProfit PRO

AUGUST 25, 2022

This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates.

Effective 242

Effective Rate Government Fundraising 242

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% HR analytics can bring objectivity to what is frequently a highly subjective process. Giving people the opportunity to move forward is a big plus for employee satisfaction.” According to a survey by LinkedIn, 61% of U.S.

Application 221

Application Statistics Culture Job 221

Get Fully Funded

JANUARY 24, 2024

Giving impact labels. Suggesting giving amounts can feel arbitrary, so ground those amounts with tangible outcomes through impact labels. QR codes can give you a leg up in this respect—instead of relying on providing links to your fundraising event landing pages, you can use QR codes to draw attention to your events.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 80

Storytelling Digital Integration Blended 80

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 81

Integration Data Nonprofit Platform 81

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Include supporter data such as: Demographics Psychographic traits (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 124

Report Data Donor Metrics 124

sgEngage

NOVEMBER 10, 2023

In addition to financial flexibility for organizations, recurring donations make charitable giving more convenient for donors. 57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. And donors like it. Show donors why their contribution matters to your mission.

Donation 52

Donation Blackbaud Retention Gift 52

The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Fundraisers have other metrics available. Research backs this up.

Test 52

Test email Spam United States 52

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 5) Outcomes and Analytics. Is the technology popular in the market? Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 89

Tools Donor Fundraising Survey 89

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Let’s take a closer look at each stage. .

Donor 99

Donor Retention Rate Database 99

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Care2

OCTOBER 15, 2013

Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. But are these stats meaningful?

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

AUGUST 23, 2023

Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Cross-promote giving and volunteering opportunities.

Websites 80

Websites Organization Tips Map 80

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Email tools. Website traffic tool.

Communication 98

Communication Donor Data Guide 98

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Who is ready to give? Who is ready to give?

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. increase in email conversion rate. Here’s a great read on the “death of the open rate. ”.

Online 98

Online Fundraising Benchmark Adwords 98

Bloomerang

NOVEMBER 10, 2023

According to Giving USA 2023 , mega-gift amounts are growing significantly, reaching $13.96 This allows you to understand who your major donors are, what leads them to give at a high level, and how you can build relationships with them and potential major donors to foster a sustainable giving stream. billion in 2022.

Gift 101

Gift Raise Guide Relationship 101

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Nimble AMS

MAY 5, 2022

But as an association professional, you might find yourself shying away from asking members to donate – concerned that donors might feel as if they’re always being asked for money or that they already paid their membership dues, so why should they give more. . Deliver a streamlined giving experience.

Associations 121

Associations Effective Tips Fundraising 121

Qgiv

AUGUST 21, 2023

With the holidays and the end of the year coming up, many people are more inspired to give back to their communities, so you don’t want to go into the giving day unprepared. A tiered ad campaign can help hype your donors and get them into a giving mindset. This can help you develop an email campaign for your GivingTuesday.

Template 98

Template Retention Stream Social Media 98

Forum One

JULY 15, 2021

Whether you’re a membership-based organization that relies on annual fees or a nonprofit that relies on online giving, personalizing your digital marketing based on audience interests, location, giving history, etc., This includes: Email databases Website analytics CRM systems Online giving platforms.

Personal 102

Personal Test Demographics Analytics 102

Candid

APRIL 13, 2021

The Greater New York chapter of Volunteers of America used its grant to increase its monthly giving program to more than 25 donors. If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. Clicks and click-through rate (CTR). Other nonprofits have pulled it off.

Grant 98

Grant Google Problem Analytics 98

Get Fully Funded

JANUARY 24, 2024

The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. Then, when a donor gives, fills out a survey, or takes another specified action, they trigger that message and receive the corresponding email automatically.

Relationship 59

Relationship email Donor Wisconsin 59