Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.

Org 82

Org Raise Tools Help 82

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. For fun, have them also prepare a 30 minute presentation for the organization.

International 98

International Program Ideas Data 98

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). What Is TikTok for Good?

Marketing 59

Marketing Fundraising Social Media Video 59

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

M+R

JUNE 18, 2024

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. In full transparency, we think the pros outweigh the cons — especially if effective online advertising is how nonprofits generate the financial resources to do their critical work.

Alternative 87

Alternative Google Audio Test 87

Nonprofit Tech for Good

APRIL 10, 2022

For an example of a best practice, @WorldMonuments uploaded a 1200 x 1200 photo embedded with text and their logo with a link to their website in the tweet to announce their annual list of cultural monuments that need protecting: Also according to Twitter, tweets with video can generate up to 10 times more engagement.

Twitter 343

Twitter Practice Social Media Nonprofit 343

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . EOY was up, up, up! .

Fundraising 98

Fundraising Gift Rate email 98

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. The initial wave of generative-AI examples in the art, music, and written composition spaces has generated a lot of interest within the technology sector. Is it just a fad?

Model 73

Model Italy Test Generation 73

Whole Whale

FEBRUARY 9, 2024

Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). Below you can see how this shows up in our annual traffic in Google Analytics: 3. You can use tools like Experte mobile test and Pingdom to test your site speed.

Strategy 98

Strategy Tips Google Search 98

The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! Themed Trivia Night Host a themed trivia night to bring people together for a fun and competitive fundraiser.

Impact 52

Impact Ideas Fundraising Artist 52

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience.

Language 59

Language Generation Analysis Data 59

Get Fully Funded

JULY 4, 2022

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or or your online fundraiser barely brings in $2,500 when you were counting on at least $4,000. Maybe you’ve experienced this….

Method 75

Method Fundraising Social Media Calendar 75

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Consider testing an email welcome series. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around.

Newsletter 88

Newsletter email Nonprofit Headline 88

DNL OmniMedia

NOVEMBER 14, 2023

Fundraising: Create and manage fundraising campaigns, process donations securely, and evaluate the success of these efforts. Reporting: Generate custom reports and dashboards to gain insights into donor behavior, program performance, and operational efficiency. A professional will ensure that your data remains secure.

Consultant 52

Consultant Nonprofit Integration Review 52

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Fundraising Nonprofit Email Marketing: Is Email More Effective Than Direct Mail? Here’s why! The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail?

Mail 52

Mail Campaign Donor Tips 52

sgEngage

OCTOBER 11, 2023

What’s a fundraiser to do when you feel like you’re all out of ideas? You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Don’t forget about your website footer.

Donor 87

Donor Social Media Websites Content 87

Whole Whale

MAY 17, 2023

You’re in the middle of organizing that virtual fundraiser, planning a crucial advocacy campaign, or just trying to catch up on your email backlog, and there it is: another forward from your boss, bursting with the latest and greatest in artificial intelligence (AI).

Adopt 52

Adopt Generation Picture Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

We are particularly interested in the human side of AI and how it will augment the work of fundraisers and support donors. What if you could do the same with large amount of fundraising data? . Then need to learn from the analytics that help generate insights so you can make the chat bot more effective. .

Interaction 75

Interaction Africa Analytics Conversation 75

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This empowers fundraisers to more easily identify high-value donors, understand their preferences, and personalize outreach efforts.

Data 52

Data Guide Proposal Nonprofit 52

sgEngage

JUNE 20, 2023

For example, an advancement office which tracks that a given alum does not want to hear from their undergraduate faculty but is interested in university sport has valuable new fundraising insight. As generative AI like ChatGPT becomes ingrained in workflows, it will be important to protect against new forms of potential consumer harm.

Software 76

Software Question Law Data 76

Connection Cafe

JANUARY 23, 2020

Have you found yourself asking how to better use analytics to help drive your direct marketing strategy and measure results? Listen in to hear what John has to say about deciding which marketing ideas to test out, choosing which metrics to follow, and getting others in the organization on board with your ideas.

Podcast 31

Podcast Marketing Program Metrics 31

The Fundraising Authority

MAY 8, 2021

So, the traffic your ad generates is very targeted. Do you have Google Analytics Installed? We recommend selecting a lower limit as you'll need to leave some budget for testing. You have a Google Analytics account. There aren’t many requirements to get started. Does your site use HTTPS encryption? Visit your site.

Grant 152

Grant Google Search Application 152

EveryAction

SEPTEMBER 20, 2016

Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Make sure to check out the all-new Social Media Content Generator from M+R + our lists of fab nonprofits to follow on Twitter to get you going.

Metrics 100

Metrics Social Media Measure Media 100

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Online Fundraising Technology Online Marketing. Tags: Lead Generation Misc.

Analytics 54

Analytics Google Websites Metrics 54

Qgiv

FEBRUARY 13, 2023

Any fundraising professional knows that planning a fundraising event is hard work. The success of a fundraiser comes down to the details, and it’s easy for some things to get lost in the shuffle. You can even customize your event pages to the theme of your fundraiser if you have one!

Registration 52

Registration Software Nonprofit Gift 52

Nonprofits Source

JANUARY 23, 2023

Yes, nonprofits of all sizes can generate valuable traffic using the Google Ad Grant. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. A/B testing. Do Google Ad Grants work?

Grant 52

Grant Google Management Guide 52

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

DNL OmniMedia

MAY 25, 2023

These committed donors provide the support you need to spread awareness about your cause, generate excitement about your events, recruit volunteers, and of course, fund your mission. Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time.

Relationship 52

Relationship Build Donor Strategy 52

Connection Cafe

MAY 7, 2013

One of the biggest challenges facing nonprofit organizations today is changes in generational giving. As boomers are moving from the workforce, where they are generating income, to retirement, organizations are exploring new ways to engage a younger group of constituents. charities, while members of Generation X give $272 to 4.2

Donor 46

Donor Model Test Life 46

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

We focused on digital transformation because incorporating digital has become essential for delivering on all aspects of a nonprofit’s mission, not just fundraising and communications but program delivery and governance. The true test of any training is how participants apply it to their work. We opted for the latter.

Participatory 76

Participatory Digital Facilitation Exercise 76

DNL OmniMedia

DECEMBER 13, 2021

Rather than tasking a team member with manually pulling daily, weekly, or monthly reports, your CRM will generate these documents and send them directly to the team members who need to access and analyze them. Fundraising campaign management. Depending on the solution, features may include: Reporting automation. Donor management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NonProfit Hub

MARCH 10, 2015

Being a startup ourselves, we understand the challenges of fundraising as a small organization. But we’ve also worked with nationally-known, well-established NPOs who face challenges in the fundraising. For online fundraising, there are only three: traffic, conversion rate and average gift. Want to increase fundraising results?

Share 28

Share Tips Fundraising Test 28

Connection Cafe

AUGUST 27, 2018

But these potential risks can be outweighed by the additional revenue you’ll (probably) generate. It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. That’s Fundraising 101.

Donation 33

Donation Online Tips Cancer 33

Care2

MAY 13, 2014

There are good analytics for action, open, and click rates for email, so you can segment your list and move people up the ladder of engagement based on their level of commitment. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 75

email Advocacy Social Network Social Media 75

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" There Are New Rules to Email Fundraising.

Learning 36

Learning NTC Analytics Channel 36