Nonprofit Tech for Good

FEBRUARY 6, 2022

How are Nonprofit’s Financial Goals Different? It’s a common misconception that nonprofits don’t focus on financial goals since they’re not generating a profit. In fact, most nonprofits require a minimum level of fundraising each year to reach their mission goals. How to Choose the Right Software.

Software 309

Software Guide Award Grant 309

Candid

MAY 10, 2023

Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

Communication 98

Communication Campaign Channel Measure 98

NTEN

OCTOBER 14, 2014

Director of Marketing & Analytics. As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. Data data analysis Communications'

Measure 78

Measure Digital Analysis Evaluation 78

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Candid

JANUARY 24, 2023

In September 2022 (and thanks to support from our Innovation Fund, which you can learn more about in Candid CEO Ann Mei Chang’s open grant report to MacKenzie Scott ), we decided to dive into creating short-form videos for social media to evaluate the potential benefits. We also opened a TikTok account.

Video 140

Video Social Media Evaluation Audience 140

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Connection Cafe

MARCH 3, 2020

Throughout the nonprofit world, more sophisticated CRMs , advanced analytics , and murmurs about the use of artificial intelligence in fundraising have given rise to a case of data fever in the do-good sector as well. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance.

Goal 45

Goal Data Metrics Hype 45

Candid

JANUARY 30, 2023

The scope of your nonprofit’s rebrand will depend on your goals. Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. The scope of your nonprofit’s rebrand depends on your goals. You’ll need to dedicate time and resources to the rebrand process.

Nonprofit 120

Nonprofit Audience Library Research 120

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. Utilize website analytics to inform content creation. What are your goals? How will you measure success?

Personal 101

Personal Test Demographics Analytics 101

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals.

Guidelines 52

Guidelines Track Practice Analytics 52

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. There are a couple of ways you can use your grant to achieve this goal.

Grant 98

Grant Google Problem Analytics 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

DNL OmniMedia

APRIL 1, 2024

It’s important to note that every nonprofit’s data warehousing needs and use cases will vary depending on everything from their cause to supporter base size to strategic goals and more. A strategic plan helps you bring the vision for your organization’s future to fruition by setting goals and objectives.

Data 52

Data Guide Proposal Nonprofit 52

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. Purdue Increases Productivity.

University 101

University ROI Michigan Education 101

Greater Giving

DECEMBER 15, 2022

Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. These can be quarterly or annual goals. You can also align your marketing targets with other current goals for your organization, such as focusing on donor acquisition or stewardship.

Digital 75

Digital Marketing Donor Channel 75

Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Achievable. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

sgEngage

SEPTEMBER 7, 2022

Research shows that 50% of development officers currently working aren’t meeting goals and expectations and are raising less than $500,000 annually. Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results.

Develop 73

Develop Management Gift Proposal 73

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

Qgiv

OCTOBER 21, 2021

When she’s not working to exceed development goals, you can find her hanging out with her cat, spending time outdoors, or going to the gym. . The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

sgEngage

MARCH 11, 2024

Build relationships with your community : As a major gift officer, your goal is to build long-lasting relationships with donors. By combining publicly available wealth screening data with the richness of first-party CRM data, advanced analytics and predictive AI can evaluate and qualify donors. Who will give in the next year?

Gift 81

Gift Game Philanthropy Fundraising 81

Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. The goal is to develop sustained relationships through habitual positive exposures. Their long-form copy and primetime targeting were more effective for their goals. Evaluate telethons and phone banks – what makes people donate on the spot? Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Wild Apricot

DECEMBER 21, 2017

Evaluation of Sales Team Training Needs. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Performance Metrics Analyses. Formulation of Incentives Program. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Having a monetary goal is fundamental.

Action 73

Action Report Practice Fundraising 73

Tech Soup

OCTOBER 12, 2017

We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. On November 30, join us to learn all about social media analytics. Register for November 30.

Library 80

Library Social Media Media Social 80

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Consider matching board members with a more experienced board buddy or even creating a board team to hit a collective goal instead of individual goals.

Fundraising 350

Fundraising Mail Law Donation 350

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Using tools like CRM software, CRM automation, marketing automation, lead capture automation, and analytics will be critical to the success of your optimized event. Stay engaged during the event . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Creating a digital plan does that by aligning strategies to support your marketing goals. Step 1: Define your goals. What’s an action you need to take to achieve your goal?

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

MARCH 2, 2009

So, how do identify if you are succeeding or evaluate if you are improving? These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. So, how do we measure those items?

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Now we need to find out not only what works, but what works best over time.”. A few lessons for assessing civic tech from our work include: A Team Approach.

Metrics 50

Metrics Method Tech Government 50

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. Aside from membership, do you know the most valuable products your association offers?

Product 282

Product Associations Measure Analysis 282

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Who Uses CSR Software?

Software 52

Software Business Guide Companies 52

DNL OmniMedia

FEBRUARY 1, 2023

In today’s world, nonprofits rely on their technology to help bring them closer to their goals. While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. What are your short and long-term goals? Begin by defining your organization’s needs.

Consultant 52

Consultant Technology Phase Nonprofit 52

Allegiance Group

APRIL 15, 2024

Evaluate peer organizations to identify your peers’ strengths and weaknesses, compare them to yours, and find opportunities to differentiate your organization. While visuals are often used to capture the recipient’s attention, your primary goal should be to connect the visual aspects of the mailer to the message in your copy.

Mail 52

Mail Fundraising Nonprofit Channel 52