Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data. Track your own data. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Benchmark 126

sgEngage

MARCH 15, 2024

There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. The goal is then to turn those data insights into actionable tasks. Your team can decide which data points and KPIs matter most to your strategy and your mission.

Measure 96

Measure Help Analysis Metrics 96

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

Kindful

MARCH 25, 2021

No matter the strategy, the best way to optimize your donor communication processes is to leverage donor data. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Tools and channels that house data often do not make it easy to navigate. Not sure how to compare or connect data sources. Does this sound familiar?

Data 63

Data Analysis Map Accessibility 63

Care2

OCTOBER 15, 2013

Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. And if you aren’t transparent about how you track and store data, you also squander an opportunity to build brand trust. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. Sounds horrible, right?

Report 56

Report Data Tools Stats 56

Qgiv

JULY 21, 2022

Make sure your “About” section provides an accurate picture of your mission and what your organization does. The two most important pictures on your profile will be your profile picture and header image. Use LinkedIn Analytics. Your header should also include a short tag line.

Linkedin 52

Linkedin Social Media Practice Media 52

Whole Whale

JANUARY 28, 2023

As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Before you feel bad about your data note that these numbers are ONLY from devices that use the Apple Podcast app. Shouldn’t this just be a number I can lookup on the backend of Apple Podcast once I set up my feed?

Podcast 52

Podcast Measure Feeds Plugin 52

Candid

DECEMBER 12, 2022

Picture yourself in a donor’s shoes. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests? Get to know your audience. How familiar or comfortable are they with the causes or issues you address?

Video 97

Video Support Tips Audio 97

DNL OmniMedia

JUNE 28, 2023

Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making. When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. Prioritize data security.

Platform 52

Platform Donor Online Social Media 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Qgiv

NOVEMBER 30, 2021

With rapidly changing technology and the need to be nimble in our approach to donors, leveraging the data in your nonprofit donor database is more important than ever before. Using data, organizations can ensure their campaigns target those most likely to donate, generating efficiencies and helping determine where to best allocate resources.

Database 52

Database Donor Fundraising Map 52

DipJar

FEBRUARY 2, 2023

To unearth missed opportunities and pinpoint new ways to diversify your revenue streams , use the data you collect about your donors through wealth screening. These strategies can help you harness the power of wealth screening and make your fundraising appeals more effective: Find rich insights by analyzing internal and external data.

Fundraising 52

Fundraising Channel Files Data 52

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics.

Test 52

Test email Spam United States 52

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Just keep in mind that for these software integrations to work you need clean and complete data. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Metrics that Matter. Remember Strategy First.

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Facebook Change Tutorial Plugin 196

Gyrus

NOVEMBER 3, 2016

In the age of post “Moneyball,” everyone is looking to leverage their data and do something uniquely beneficial for their organization, regardless of industry. When establishing a veritable competitive dynasty for your organization calculate the grand scope of what you hope to obtain from your data. Conclusion.

Learning 61

Learning Organization Statistics Cleveland 61

Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. That's enough data for this post.

Analytics 30

Analytics Google Language Picture 30

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Investing in a new CRM is a costly decision, from the migration of all of your nonprofit’s data to the training needed to familiarize your team with the new solution.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Whole Whale

MAY 3, 2023

With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). Track upstream search-side metrics. Why will Chat-first search happen faster than Mobile-first search?

Search 52

Search Grant Organization Voice 52

.orgSource

MAY 6, 2024

But failure to use data effectively can also be dangerous. If you don’t have a data governance strategy , a technology assessment can be a good way to launch this process. You may discover that some staffers aren’t benefiting from the data at their fingertips because they need additional training.

Technology 221

Technology Evaluation Attitude System 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

NTEN

JULY 14, 2011

Nonprofits often deal with an overwhelming amount of data. We can utilize APIs to transfer data from one system to another and even synchronize data sets in order to end up with the cleanest data possible. Want to be able to identify an individual’s political representatives on the fly, based on the data you have?

API 84

API Social Media San Francisco Integration 84

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. One great way to keep track of these elements without getting bogged down in all of the data in a web analytics tool is to set goals around online Key Performance Indicators (KPIs).

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director). We have realized that without a large budget and stringent privacy restrictions regarding Google analytics, it will take us more time to accomplish the final steps. Who was at the meeting that led to the white board brainstorm?

Measure 96

Measure Social Media Media Social 96

Bloomerang

JULY 6, 2023

Generally, putting this model into practice looks something like this: You and your team members go out on a retreat to unify your understanding of the organization’s big-picture goals. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics.

Examples 122

Examples Guide Model Nonprofit 122

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

There’s too much unstructured data (comments, replies, likes, etc) – you need to see a picture or map. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. .&# I thought I’d expand on it here. When you map your network, it tells you a story.

Analysis 104

Analysis Social Network Social Media Network 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. For an accurate picture, take the People Talking About This number and divide it by the total number of fans. More here about that metric and other Facebook metrics you can gather in the Facebook analytics program.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. This FREE software works as an add-on template in Excel, allows you import data from Twitter, Flickr, YouTube, and Email and create social network analysis maps.

Analysis 96

Analysis Social Network Social Media Network 96

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

MAY 20, 2015

As the daughter of archaeologists, I find a great deal of similarity in delving into the secrets that can be revealed by studying the details of our events as reflected in our performance data. Statistical data help us understand how our programs are performing and highlight opportunities for improvement. Average donation amount.

Benchmark 20

Benchmark eBook Registration Indiana 20

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Mistake 3: No Data Integration Across Platforms Okay, so you’re using multiple channels to reach donors and tracking data on each one. In short, web analytics lets you see the whole picture.

Measure 52

Measure Fundraising Analytics Channel 52