Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

sgEngage

JANUARY 17, 2024

Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. You can determine these topics by asking your audience for suggestions or checking your analytics to see which types of topics perform better.

Audio 81

Audio Podcast Content Phase 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) It helps you set priorities, allocate resources, and make choices.

Metrics 96

Metrics Facebook Data Measure 96

Allegiance Group

JUNE 13, 2024

Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data. This data is the key to unlocking personalized experiences for your donors. Google Ads ), and understanding tracked data. Conducting user research.

Marketing 52

Marketing Analysis Nonprofit Audience 52

sgEngage

NOVEMBER 10, 2023

Recurring donors lend credibility to the organization and help influence prospective donors’ decision to donate for the first time and even become recurring donors themselves. This data is important for donors to access for tax purposes. Generate scheduled analytic reports and set task reminders to encourage recurring donations.

Donation 52

Donation Blackbaud Retention Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/.

Data 100

Data Change Boston Literacy 100

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

Metrics 77

Metrics Social Media Media Social 77

Forum One

JULY 15, 2021

For mission-driven organizations, the most common ways to begin personalizing content and outreach are to identify the sources where they are already gathering information or data on audiences and target personas. This includes: Email databases Website analytics CRM systems Online giving platforms. Examples of basic personalization.

Personal 100

Personal Test Demographics Analytics 100

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Is this a meaningless set of data or useful? This would be useful to help identify influencers.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Forum One

JUNE 9, 2023

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews. To do this, the dashboard provides city leaders and communities with an array of regularly updated data that is specific to neighborhood and/or city boundaries.

Award 70

Award Colorado Washington Wisconsin 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

.orgSource

FEBRUARY 6, 2023

If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. Prioritizes outcomes—views customer satisfaction as the significant metric of success. Isn’t that a CMO’s job? Well, yes, it could be.

Game 44

Game Experiment Marketing Gartner 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software.

Culture 115

Culture Data Measure Social Media 115

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Their report will include data from organizations that use tools besides Convio.

Metrics 52

Metrics Measure Web Convio 52

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals. Social media.

Virtual 72

Virtual Build Stream Software 72

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics.

Test 52

Test email Spam United States 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. How do we measure and track engagement to results?

Attitude 97

Attitude Social Media Measure San Francisco 97

Qgiv

APRIL 9, 2024

Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Connection Cafe

SEPTEMBER 23, 2020

Derrick Feldmann – INFLUENCE|SG. Join members of the Blackbaud Target Analytics Consulting Team for a discussion on the role of data during times of crisis and economic stagnation. Katherine Swank – Blackbaud Target Analytics. Lawrence Henze – Blackbaud Target Analytics.

Professional 49

Professional Communication Blackbaud Fundraising 49

Qgiv

OCTOBER 9, 2023

There are many metrics you can use to qualify how successful your campaign is. Another great collaboration opportunity to take advantage of during your cause marketing campaign is to involve influencers, local celebrities, and other nonprofits. But don’t rely on a singular metric! Don’t focus your goals solely on money!

Causes 52

Causes Marketing Impact Guide 52

AccelEvents

SEPTEMBER 1, 2021

Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics). Data that you need from the event. Sometimes brands market in multiple avenues, such as PPC campaigns, email marketing, and influencer marketing.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Connection Cafe

OCTOBER 24, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing.

Analytics 31

Analytics Google Search Analysis 31

AccelEvents

AUGUST 16, 2021

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . Use this data to inform: Buyer personas or customer avatars. Brand insights and analytics. Popular sessions. Targeting marketing campaigns. Lead Retrieval.

ROI 98

ROI Badge Synchronous Sponsor 98

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Metrics that Matter. Subscribers and Fans.

Facebook 196

Facebook Change Tutorial Plugin 196

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 336

Fundraising Mail Law Donation 336

Connection Cafe

JUNE 25, 2010

And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data? What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . Data-Driven Lead Tracking. One of the truly beautiful things about virtual events is the wealth of data they can provide. Some of the data you should track includes: . Explore the Data. Total number of attendees.

Guide 93

Guide Virtual Registration Platform 93

Nonprofits Source

JUNE 22, 2017

Data collected from Similarweb.com. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Individual tasks. Qgiv’s app automates that process and saves your nonprofit time.

Org 83

Org Raise Tools Help 83

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

As someone who loves to play with analytics, visuals, maps, and other geekery, I explored some of the tools and techniques to apply some of the big ideas about understanding social networks that are our book, The Networked Nonprofit. Marty Kearns has a diagnostic tool over in his Advocacy 2.0 Who are the influencers?

Analysis 104

Analysis Social Network Social Media Network 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

We have realized that without a large budget and stringent privacy restrictions regarding Google analytics, it will take us more time to accomplish the final steps. Influence —> take action. If you have a large team/organization, you could ask this on a survey and share back the data. Convert —> loyalty.

Measure 96

Measure Social Media Media Social 96

Media Cause

MARCH 4, 2022

On the most surface and performative level (thanks, social media influencers), it’s all about massages and candles. We can often learn a lot about our effectiveness and team dynamics this way, and gather important qualitative data to inform our next project. 90% of them can’t be answered by data or metrics.

Nonprofit 59

Nonprofit Team Goal Attention 59

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21