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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. You can build more collaborative teams. There are technology tools that can make information and data analytics accessible to everyone. These are three interwoven trends that are currently in my sites.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. Industry reports can provide you with insights into your industry, such as the latest trends, the competitive landscape, and the regulatory environment. Here’s a list of providers courtesy of Bard.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. Back in 2017, we could see that business was changing. But Industry 4.0

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Google Analytics 4: What Nonprofits Need to Know

Media Cause

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

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7 signs of a successful enterprise association

Nimble AMS

Build a data-driven culture at your association by bringing all staff on board by getting them investing in data hygiene. Educating your employees on the importance of analytics and routinely updating records will eliminate errors and help you successfully leverage your data.

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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Download now.

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