article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. You can build more collaborative teams. There are technology tools that can make information and data analytics accessible to everyone. These are three interwoven trends that are currently in my sites.

Trend 221
article thumbnail

Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics 169
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Why analytics? Visual Reporting.

Analytics 169
article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

With membership marketing, the key is to build loyalty. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Having this data will help you make business decisions based on trends or actual performance. Association Analytics Tip: Always be deliberate in the data you ask for!

Analytics 169
article thumbnail

How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. Industry reports can provide you with insights into your industry, such as the latest trends, the competitive landscape, and the regulatory environment. Here’s a list of providers courtesy of Bard.

Team 221
article thumbnail

Predictive analytics: the future of member retention for associations

Nimble AMS

Read on to learn how modern predictive analytics tools can help your association uncover data insights and help you avoid member lapses. . Predictive analytics might sound like something that only big for-profit businesses do. What is predictive analytics? . Why care about predictive analytics for your association? .

Analytics 115