sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions. The change from UA to GA4 is not a simple upgrade, however. What to do now.

Time 72

Time Metrics Analytics Adopt 72

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? So what data was discussed?

Benchmark 35

Benchmark Data Washington Arts 35

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Aggregate data is tricky here—we don’t have enough data points to pull out medians without exposing individual organizations.

Fundraising 98

Fundraising Gift Rate email 98

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. 2) It doesn’t display well on phones or tablets.

Websites 256

Websites Nonprofit Guidelines Phone 256

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data.

Software 86

Software Free Tools Adobe 86

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

MARCH 29, 2023

An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. You probably don’t know what is currently hurting your site, and gaining that knowledge is power. Additionally, it can help you spot content gaps and opportunities to create new content.

Analysis 52

Analysis Nonprofit Google Search 52

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions. All modern donor databases feature donor analytics and report generation that you can use.

Action 75

Action Report Practice Fundraising 75

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

SEPTEMBER 30, 2015

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using.

Registration 20

Registration Data Benchmark Studies 20

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%. Email newsletters saw similar declines. Want to learn more?

Time 33

Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). (It Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

NetWits

NOVEMBER 11, 2010

Lacking Analytics. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

Websites 58

Websites Strategy Change Management Digital 58

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Investing in a new CRM is a costly decision, from the migration of all of your nonprofit’s data to the training needed to familiarize your team with the new solution. Blackbaud CRM.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. Not too shabby.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required).

Technique 44

Technique Analytics Google Test 44

Tech Soup

OCTOBER 1, 2013

Designed for Higher Response Rates. many more features have the same design and intent — to engage your survey audience and get higher response rates. As the online world becomes so heavily visual, this feature could certainly help with survey engagement and response rates. Now with 5.0, New Mobile Features.

Question 52

Question Survey Template Library 52

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

MAY 20, 2015

As the daughter of archaeologists, I find a great deal of similarity in delving into the secrets that can be revealed by studying the details of our events as reflected in our performance data. Statistical data help us understand how our programs are performing and highlight opportunities for improvement. Average donation amount.

Benchmark 20

Benchmark eBook Registration Indiana 20

NTEN

SEPTEMBER 9, 2010

But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals?

Metrics 34

Metrics Action Create Benchmark 34

Nonprofits Source

OCTOBER 4, 2023

With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. For example, FB ads return higher click and conversion rates when the call-to-action on the ad links to an FB asset, such as a Page.

Social Media 67

Social Media Site Media Social 67

Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. 10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. Friday, Oct 28.

Podcast 20

Podcast Benchmark Blackbaud DC 20

NonProfit Hub

MARCH 10, 2015

Forget about “big data”—pay attention to your small data. Big data is great, and holds a lot of promise — but chances are, your nonprofit isn’t able to harness the true power of it yet. For online fundraising, there are only three: traffic, conversion rate and average gift.

Share 28

Share Tips Fundraising Test 28

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28