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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. GA4 tracks user interactions as Events.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Recommended events can be found here.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Keyword research—Find relevant keywords and track their performance over time. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. Industry reports. I would look for industry reports that are up-to-date and that are from reputable sources.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

Donor 294
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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard. What is it? What to do with?

Report 251
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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Data Into Action Often associations collect data and read the reports but then don’t do anything with it. Know what you want to track and why you are tracking it. Many of us in the member industry believe that we have entered the era of data analytics. Knowing doesn’t matter if you don’t act on it. Can it inform action?

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How To Build Resilient And Thriving Teams

Eric Jacobsen Blog

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. The authors further share that most people spend one-third or more of their waking time working.

Team 58