sgEngage

AUGUST 23, 2023

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. Assess website analytics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members.

Websites 82

Websites Organization Tips Map 82

Neon CRM

DECEMBER 8, 2023

In this guide, we’ll lay out 10 expert tips for finding and winning corporate sponsors for your organization. Let’s dive into our five favorite tips for identifying corporate sponsors and delivering on what they want from your nonprofit. Tip #3: Be Open to Having Conversations Opportunities are everywhere.

Tips 52

Tips Sponsor Nonprofit Relationship 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 80

Audio Podcast Content Phase 80

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Review your website analytics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. This lets you know which pages visitors are most interested in.

Websites 80

Websites Organization Tips Map 80

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Winter 2022-2023.

Strategy 260

Strategy Fundraising Social Media Nonprofit 260

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 96

Social Media Data Strategy Media 96

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. There’s a stable audience, but historically they didn’t engage much.

Social Media 52

Social Media Data Strategy Media 52

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. That said, let’s explore these tips in more detail. Make necessary changes based on your collected metrics and look for ways to improve your care quality.

Goal 52

Goal Tips Review Map 52

sgEngage

MARCH 19, 2024

Our recent eBook, Nonprofit Expert Insights: Culture of Innovation, shared tips, tricks, and experiences from 11 industry experts across the global nonprofit space. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 84

Culture Create eBook Attitude 84

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 91

Communication Campaign Channel Measure 91

Nonprofit Tech for Good

JANUARY 17, 2019

Whether you’ve created a social media content calendar before, or you’re creating one for the first time in 2019, these tips will help you improve your social presence this year. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 5) Pick the right tools.

Calendar 275

Calendar Social Media Content Media 275

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Report 69

Report Data Metrics Analysis 69

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 112

Nonprofit Audience Library Research 112

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Here are some tips on how to do just that. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. 5 Tips to Increase Donations with the Google Ad Grant. by Olivia Warnes. Make the Most of Your Ad Grants.

Grant 52

Grant Google Donation Tips 52

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Their readers want detailed reports and analytics that back up their arguments.

Practice 52

Practice Arkansas Spam Nonprofit 52

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 100

Online Fundraising Benchmark Adwords 100

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics).

Marketing 105

Marketing Virtual Sponsor Social Media 105

Qgiv

AUGUST 21, 2023

Use these 10 tips to kickstart your GivingTuesday prep! Different platforms have unique audiences and trends for you to use to your advantage. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences.

Template 98

Template Retention Stream Social Media 98

DNL OmniMedia

JUNE 28, 2023

We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. Use a fundraising dashboard to visualize data analytics. Follow these tips to optimize your CRM: Conduct a data audit with the help of experts. Use a fundraising dashboard to visualize data analytics.

Platform 52

Platform Donor Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Here’s a brief summary of the tip with a link to the full post with more tips.

Practice 107

Practice Tips Social Meme 107

AccelEvents

AUGUST 16, 2021

Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Therefore, no matter how you do it, you must have event technology connecting those on-site to the online audience. . Brand insights and analytics. Use Sophisticated Event Technology. After the event: . Lead Retrieval.

ROI 98

ROI Badge Synchronous Sponsor 98

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But the Benchmarks Study is really meant to help you think (or rethink!)

Metrics 55

Metrics Benchmark Rate Newsletter 55

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Getting your target audiences to stay on your website is no easy feat. Survey Your Audience. Target Audiences. Define your target audiences.

Design 76

Design Web Tips Survey 76

Greater Giving

SEPTEMBER 14, 2023

Analytics and Continuous Improvement Harness the power of data. Analyze campaign metrics to optimize strategies, ensuring that each effort adds to an event that exceeds expectations. From the first invitation to the final follow-up, the Event Invitations Chair ensures an engaged audience ready to give.

Roles 40

Roles Captivate Blended Social Media 40

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Thank your donors.

Software 52

Software Tools Management Registration 52

NetWits

NOVEMBER 11, 2010

A few tips: Keep it short – people don’t want to read a lot and with the rise of email consumption on mobile devices the space they have to see your subject line is limited. Make it interesting – The title of this post could have been “Email Tips”, but that would not have been interesting at all. Lacking Analytics. Poor Design.

email 212

email Profit Registration Review 212

Bloomerang

AUGUST 28, 2023

Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Neon CRM is designed to help nonprofits grow, inspire their audience, and increase supporter engagement. Integrations Manually entering data can take a lot of time and is subject to human error.

Profile 92

Profile Software Nonprofit Donor 92