Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119

Giving Retention Metrics Demographics 119

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard. Like mentions and replies.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 119

Nonprofit Audience Library Research 119

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social platforms are included in Google Analytics traffic sources. This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 278

Calendar Social Media Content Media 278

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Report 70

Report Data Metrics Analysis 70

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 93

Online Fundraising Benchmark Adwords 93

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

Track 65

Track Twitter Analytics Metrics 65

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. The discussion was fantastic.

Metrics 50

Metrics Map Social Media Strategy 50

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics.

Software 52

Software Tools Management Registration 52

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Attendee tracking and metrics.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Attendee tracking and metrics.

Platform 40

Platform Online Registration Synchronous 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! ” Kevin came up and gave a mini-lesson on how to use this technique.

Reddit 98

Reddit Data Time DC 98

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Eric Jacobsen Blog

JANUARY 11, 2018

Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be. Does it inspire action? Does it inspire action?

Companies 49

Companies Change Time Articulate 49

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. If you want to reach a broader social media audience, post about topics outside of your specific issue area.

Social Media 119

Social Media Channel Difference Media 119

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

AUGUST 28, 2023

For instance, the Ahern Audit runs the “you test” and grade-level tests. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Neon CRM is designed to help nonprofits grow, inspire their audience, and increase supporter engagement.

Profile 91

Profile Software Nonprofit Donor 91

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Their experts will write and test ad copy to maximize your impressions and clicks. Reporting and analytics. A/B testing. Ad copy development.

Grant 52

Grant Google Management Guide 52

Eric Jacobsen Blog

AUGUST 6, 2017

Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be. Does it inspire action? Does it inspire action?

Action 40

Action Change Articulate Test 40

Eric Jacobsen Blog

MAY 6, 2017

Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be. Does it inspire action? Does it inspire action?

Change 40

Change Articulate Test Leadership 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What are your communications objectives and the audience you want to target? Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. If you want to stick a toe a little deeper into the water, the next step is create a simple plan to test the waters for your brand.

Google 98

Google Time Nonprofit Metrics 98

Eric Jacobsen Blog

FEBRUARY 9, 2017

Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be. Does it inspire action? Does it inspire action?

Change 40

Change Create Articulate Tips 40