Association Analytics

FEBRUARY 20, 2024

What’s slowing these association’s down? Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Yet, today’s consumers are no stranger to the membership model.

Create 169

Create Strategy Associations Registration 169

Association Analytics

APRIL 4, 2022

Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. After they attended your virtual event, did they: Engage more with your association?

Hosting 321

Hosting Virtual Associations Analytics 321

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? We wrote two books on Association 4.0 They’ll be joined by Harriet Bogdanowicz, Chief Strategy Officer at the American Planning Association.

Sponsor 275

Sponsor Associations Law Hype 275

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 We call that constellation of skills, Association 4.0 But answers aren’t enough anymore.

Sponsor 221

Sponsor Associations North America Law 221

Nimble AMS

FEBRUARY 3, 2022

Professional associations have a lot on their plate. The right software and tools can help you clear that plate and find a wide range of benefits for your association. We’ve assembled a list of some of the best tools you can implement in your professional association to help you meet different goals.

Associations 141

Associations Professional Software Tools 141

.orgSource

APRIL 29, 2024

I can’t think of anyone better to pick out what is pertinent for association professionals at this moment in time. The LLM’s task is to understand the complex association between each of these linguistic guideposts and deliver the most likely response to a piece of text. Moment” means exactly that. I say amen to that.

Learning 221

Learning Brain Associations Training 221

Association Analytics

SEPTEMBER 8, 2022

The pandemic proved to be a financial challenge for associations. Like others, revenue is most likely top of mind for your association. New Audiences. You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Content contributors. Affiliates.

Data 169

Data Associations Product Stream 169

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

Impact 169

Impact Strategy Associations Data 169

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content.

Fundraising 325

Fundraising San Diego Influence Profile 325

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Be sure to convey your passion & expertise in a language your audience will understand. Don’t know how to reach out to your audience?

Content 205

Content Websites Strategy Adwords 205

.orgSource

JULY 25, 2023

My post last week summarized highlights of an Association 4.0 Yet, if you are a wizard with keywords, your audience will hear you. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.)

Team 221

Team Marketing Build Analysis 221

.orgSource

DECEMBER 26, 2022

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. While Kevin and I offered advice on one of our favorite topics, Association 4.0 Sparking Innovation. Sometimes a wake-up call isn’t a bad thing.

Culture 221

Culture Technology Community Associations 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience.

Audience 46

Audience Design Help Structure 46

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Outline your digital marketing goals.

Digital 59

Digital Marketing Create Social Media 59

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. E-Book #2: Feeding the Content Beast. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals.

Guidelines 52

Guidelines Track Practice Analytics 52

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content.

Marketing 97

Marketing Virtual Awareness Platform 97

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

Marketing 47

Marketing Impact Create Tips 47

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 60

Websites Change Management Digital Government 60

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Does your nonprofit have a digital marketing plan ? Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Forum One

SEPTEMBER 17, 2021

Forum One received seven awards in six categories in this year’s awards for Best Environmental Website, Outstanding Website, Health Care Standard of Excellence, Best Associations Website, Best Education Website, and Best Education Website. The ALS Association. Best Associations Website. Without further ado: the winners!

Colorado 59

Colorado Nashville Museum Award 59

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement.

Mail 52

Mail Campaign Donor Tips 52

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Develop audience personas and segmentation. According to Oberlo , 293.6 billion in 2022. Let’s explore key ways to achieve this.

Personal 53

Personal email Tips Audience 53

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Forum One

MAY 27, 2021

Forum One received 12 awards in six categories in this year’s awards for excellence and distinction in website design, development, and digital strategy across the categories of environmental awareness, health, art, cultural institutions, and associations. The ALS Association. Excellence – Website for Associations.

Award 73

Award Communication Colorado Museum 73

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Virtual event hosting platforms allow for this to be possible. Live chat options.

Industry 98

Industry Virtual Stream Hosting 98

AccelEvents

JUNE 3, 2021

Increased Opportunities for Audience Engagement. At first glance, you may assume that an online event presents fewer opportunities for audience engagement, but this is simply not the case. It is important to remember that the larger your audience, the greater mix of people you are likely to have. Excellent Audience Analytics.

Virtual 76

Virtual Marketing Tools Audience 76

sgEngage

OCTOBER 5, 2022

The entire conference is free and virtual, so everyone can join for inspiring content and peer networking opportunities. While there are dozens of sessions designed to pique anyone’s interest, we wanted to highlight some specifically intended for the higher education audience. Register now for bbcon 2022.

Education 84

Education Professional Virtual Guide 84

Whole Whale

APRIL 10, 2023

Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media. This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world.

Podcast 96

Podcast Hunger Nonprofit Summary 96

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

Model 69

Model Italy Test Generation 69

Association Analytics

JANUARY 30, 2023

Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. We all have pieces of content or courses that we continue to update just because, “that’s the way we’ve always done it.”

Experiment 321

Experiment Create Retention Aggregator 321

Forum One

NOVEMBER 21, 2022

Gold – Association Website. In all scenarios, audiences experience the National Council impact story, strengthening the connection and interest they have in the institution and the important work it is doing. AARP Livability Index. In 2022, Forum One launched a new, redesigned Livability Index website and data explorer.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

Gold – Association Website. In all scenarios, audiences experience the National Council impact story, strengthening the connection and interest they have in the institution and the important work it is doing. AARP Livability Index. In 2022, Forum One launched a new, redesigned Livability Index website and data explorer.

Award 46

Award Colorado Washington Children 46