Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. It will be even longer before you see and measure social impact. I was so happy that Jeremiah Owyang shared his research note taking technique.

Contest 94

Contest Analysis Track Impact 94

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

CauseVox

MAY 9, 2023

But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. It can also provide high-quality analysis for a range of purposes. This includes tracking metrics such as open rates, click-through rates, and donations received. You can use ChatGPT to measure the success of your emails.

Examples 83

Examples email Communication Language 83

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Sales Operations vs Sales Enablement.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations. What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

The skill, of course, is hosting a Giving Day and we are now looking at processes, techniques, and ideas for follow up and assessment. There is also an opportunity to weave in analysis of your data from surveys and incorporate storytelling with your data. How do you go beyond just doing a survey or collecting metrics?

Reflection 119

Reflection Practice Results Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

Analysis 50

Analysis Twitter Social Network Network 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. 4) Test Kitchen : Having low-risk experiments using metrics are very important.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. It boils down the techniques to simply: Curate, Snap, Hashtag, Engage, and Repeat. Is your nonprofit experimenting with Instagram?

Marketing 109

Marketing Hype Photography Measure 109

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future. Make your marketing plan analysis your weekly habit.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. This is a technique I've used as a trainer, but it also works beautifully for social media projects. Wait a few days and do an after action review or deeper meta analysis (this post).

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Technical or Systems Challenges.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. The metrics showed the ads were not effectively driving growth. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Which visits lead to engagement? It provides more customization but requires greater analytical skills.

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

John Haydon did a pattern analysis of different Facebook Wall posts that were questions “ 16 Ways To Get More Comments on Facebook “ that illustrate different examples of questions. Jo Johnson over at the London Symphony is a master of this technique. Mari Smith also has a post here. Ask Questions.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.     If you want follow web metrics bloggers, check out this list form All Top. 

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Social media data is not linked to higher level organizational results or mission-driven goals across programs. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

Culture 115

Culture Data Measure Social Media 115

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? How long do you need to archive the data?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Northern California ACLU social network analysis of their followers on Twitter. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I’ve using the technique to deliver conversational keynotes at conferences. The best thing about having a transcript like this it allowed me to do a pattern analysis and learning assessment of the tweets. This will help improve the networked learning design for next time. (The Colorado Trust blog has notes here.).

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Techniques for More Engagement. What I learned is that “drive by&# analysis of metrics is really a waste of time. To keep up with our friends, to empower them to tell their stories to the world, to find out what they need from us, to introduce them to each other, to offer mission-related action items, and to have fun.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics. Data visualization techniques are used not only to report the data analysis but also to reflect on best practices culled from the data.

Culture 50

Culture Data Create Reflection 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Phase 4: The Analysis Stage. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. What's the outcome? How might you measure it?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. It still requires a lot of attention, staff time, management and promotion. What do you think? " You read an excerpt here.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. Source: Uploaded by user via Beth on Pinterest.

Metrics 122

Metrics Audience Content Facebook 122