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How to Conduct a Nonprofit SWOT Analysis: A Complete Guide

DipJar

In this process, it can be particularly helpful to conduct a SWOT analysis. A SWOT analysis is a strategic planning technique that involves evaluating your organization’s strengths, weaknesses, opportunities, and threats. Marketing strategy Your marketing approach can also benefit from a strategic analysis.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance.

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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. Also, be sure to set up more detailed reports for deeper analysis. A good place to start is to think about the metrics that are most important to each campaign. Analyze during the campaign.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Check out these tips to improve your messaging.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Provides information on the ad buyer and funding entities behind political/issue ads. Competitive Analysis By exploring ads from similar organizations or causes, nonprofits can gain insights into their competitors’ messaging, targeting, and creative strategies. Doesn’t seem to share info about cost or impressions.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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