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How to Build Your Nonprofit’s MarTech Stack

Media Cause

Do we have an online platform to collect donations? While this list is great for starting the discussion, for a more detailed audit and analysis, enlist the support of Media Cause MarTech experts. Is information from your donation platform making it over to your CRM? Are we doing anything to follow up with those donors?

Build 59
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Beyond the Pie Chart: Maps

Tech Soup

Charts and graphs are useful, but when you have any kind of location data — whether it's postal codes, state abbreviations, country names, or your own custom geocoding — you've got to see your data on a map. You wouldn't leave home to find a new restaurant without a map (or a GPS anyway), would you?

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Experiment with Journey Mapping A colorful visualization of the constituent experience, journey mapping is a model that helps you track how and when you engage with supporters and when and why they make the giving choices they do. They turned to donor journey mapping. It’s a common practice for commercial enterprises.

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Top 5 Reasons Why Nonprofits Fail

The Modern Nonprofit

Sometimes nonprofits can be so eager to make a difference that they simply might forget to map it out. A strategic plan should include a detailed analysis of the organization’s strengths, weaknesses, opportunities, and threats (SWOT), as well as specific, measurable, achievable, relevant, and time-bound (SMART) goals.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Analysis of grant applications from 130 funders. Organization’s Donation Website. consider mapping the common fields identified here to any data fields available via Application Programming Interface (API) in your public database. You can find Robinson's scripts used in this analysis here. Intern Roles (if any).

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

GA4 also incorporates Artificial Intelligence into its data analysis, to enable an enhanced level of forecasting. Custom Events are for tracking information or interactions that cannot be easily mapped to any of the categories above, but these can be tricky to set up and configure correctly. Recommended events can be found here.

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RESULTS: An Acronym For Nonprofit Success

Bloomerang

It might be even useful to locate a volunteer with a background in sales or data analysis and see if you can get them to come on board as the one person in your organization who can go through the feedback and present the results. Think of it like mapping a route to take. S elf-care prioritization.

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