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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Confirm Who Your Customer Is.

Marketing 246
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Some examples: Employee retention rate Absenteeism rate Employee satisfaction, quantified on a questionnaire or survey Free Guide Development Plan Toolkit Download Now Utilizing Effective Data Tools Many nonprofits started out as a grassroots group with a dream and some bootstraps. That’s where technology can make a real impact.

Measure 96
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. To say this is a highly anticipated, monumental report would be an understatement. To say this is a highly anticipated, monumental report would be an understatement. Figure 1: Opens and open rate.

Rate 139
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End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way.

Report 69
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4 Steps For Funders To Shape Data For Applications, Benefits

The NonProfit Times

In the process, ethical, transparent, and community-focused processes for collection, analysis, sharing and use has become an afterthought at best, and an intentional omission at worst,” report authors continued. Investing in data-focused projects appropriate to granular subsectors.

Benefit 52
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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Though the full report is not out, we shared the key findings to those who attended in person and online. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone.

Benchmark 116
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Google Analytics and Benchmarks: HAWK

M+R

So, this year’s Benchmarks only reports on GA4 data collected at the end of 2023 (November and December). In past Benchmarks reports we sometimes included year-over-year comparisons for website data. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).