Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior.

Analytics 52

Analytics Google Analysis Case Study 52

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

Whole Whale

JUNE 15, 2022

As a nonprofit organization, you’re always looking for ways to save money and stretch your budget. Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. What Is Social Listening? General Listening.

Tools 98

Tools Guide Social Social Media 98

NetWits

JANUARY 3, 2011

For example, your organization may hold an annual golf tournament. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis.

Rate 134

Rate Content Conversation Test 134

Amy Sample Ward

FEBRUARY 4, 2010

You can read the post and join the conversation over there – it’s also copied below. —– It’s not a surprise to any of us that social media is changing the way our organizations work, not just communicate. Joining the conversation really means conversations. Real-time is just as important.

Conversation 114

Conversation Effective PDF Social Media 114

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Download Now: The State of Modern Philanthropy 2021.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

sgEngage

JANUARY 10, 2024

Data is part of the tracking and monitoring innate to grantmaking and can be part of intentional organizational learning processes. Datamaking can enhance capacity building efforts through group questioning and analysis. However, when we initiate a more practical conversation, we can determine which questions will be most useful.

Data 96

Data Knowledge Philanthropy Policy 96

Candid

AUGUST 23, 2023

The strategic planning process is a rare chance for a nonprofit’s leaders to step back and look at their organization and its activities as a whole—to understand what success looks like and to allocate time, talent, and dollars to the activities that can help achieve it. Even the most ambitious strategic plan must also be feasible.

San Francisco 98

San Francisco Nonprofit Metrics Boston 98

Classy

MAY 6, 2021

Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Apple’s AppTrackingTransparency framework prohibits certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. Tracking Transparency.

Track 71

Track Facebook Nonprofit Data 71

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor retention is how many donors continue to support your organization year over year. Craft a conversion journey. Along the way, it’s key to track and analyze your campaign’s performance data.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

Analysis 96

Analysis Social Network Social Media Network 96

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. While daunting, there are clear steps for any organization to adopt.

Time 72

Time Metrics Analytics Adopt 72

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take. These people are already open to building a relationship with your organization.

Donor 82

Donor Social Media Websites Content 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Qgiv

JULY 28, 2021

And you may be wondering what a mobile giving program could look like for your organization, or if focusing on mobile donations is the right strategy for you. This will give you the data you need to gauge how open your donors are to engaging with your organization through text message. As you know, no two organizations are the same.

Mobile 52

Mobile Question Data Help 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. There are multiple facets to this process, which involves analysis, preparation, and research. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

MAY 31, 2023

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

Donor 72

Donor Registration Map United Kingdom 72

Tech Soup

AUGUST 30, 2013

Most nonprofits conduct some kind of program evaluation, whether it’s simply keeping track of how many people have been directly helped by an organization’s services or complex multi-year studies of a program’s effects on the larger community. So what did we find? Auxiliary Data Systems. Proactive Data Gathering.

Evaluation 62

Evaluation Software Program Strategy 62

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. It helps your organization work smarter rather than harder. Let’s explore both kinds of apps in the next section.

Org 80

Org Raise Tools Help 80

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

NonProfit Hub

SEPTEMBER 1, 2020

Nonprofit organizations and SEO Reputation. A nonprofit organization can benefit from online reputation management by attracting funds to support their causes. . Prospective donors are unlikely to trust a nonprofit organization with a questionable reputation. However, that doesn’t happen automatically.

Management 84

Management Nonprofit Review Wikipedia 84

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Data is best utilized when information is organized and synthesized over the long-term, allowing you to seize opportunities when they arise and avoid potential pitfalls. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Whole Whale

MARCH 30, 2023

Here are some ways donor personas can be used: Tailoring messaging and fundraising appeals : By understanding their donors’ values, interests, and motivations, non-profit organizations can create messaging and fundraising appeals that resonate with their donors’ needs and desires. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Achieve

DECEMBER 19, 2017

When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Set goals in Google Analytics to maximize your conversions. Track online donations with Enhanced Ecommerce for new donor insights.

Causes 52

Causes Data Profit Demographics 52

sgEngage

MAY 12, 2023

A virtual auction can bring many benefits for your organization. The right technology solutions can streamline the entire fundraising experience, easing your nonprofit’s administrative burden and leaving donors with a positive impression of your organization. Sponsor ticketing and tracking. Mobile bidding tools. Gamification.

Virtual 67

Virtual Build Stream Software 67

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Customized donor reports.

Software 87

Software Guide Fundraising Platform 87

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Organizations that do have a strategic plan continually express the advantages that this type of preparation gives them. You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Examples 117

Examples Guide Model Nonprofit 117

sgEngage

AUGUST 8, 2022

And, with that sort of analysis, you’ll be able to tinker with your model and see what works over time. Let’s say your organization raises $5 million through a campaign. Most organizations conduct a capital campaign every 10 or 15 or even 20 years. Capital campaigns lift an organization’s sights.

ROI 69

ROI Campaign Gift Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

The algorithms also use predictive analysis to make recommendations on future investment in research. Conversations can go on for anything from five minutes to two weeks (that is the cut off period Greenpeace has imposed for talking to any potential donor) and happen on the basis on that supporter’s own time.

Interaction 75

Interaction Africa Analytics Conversation 75

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Presentation. DIY Community Engagement Metrics. YOU can do it!

Metrics 219

Metrics Community Map Template 219

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Run: Select the best tools for your organization and make iterative refinements. Perhaps now is the time to explore if your current brand still conveys the value of your organization.

Impact 77

Impact Channel Audience Content 77

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means focusing ads on your organization’s values, mission impact, and service results – the heart of your “product.”

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2012

Because the truth is, it’s a lot easier to declare that one wants to have a “learning organization” than to actually do it. But I sense in conversations here at the conference that participants are clearer in their minds about the practice of evaluation than they are about the practice of learning.

Conference 92

Conference Learning Effective Organization 92

CauseVox

MAY 9, 2023

Let’s take a look at how you can leverage this tool for your organization. Keeping a consistent schedule of emails will ensure that your community stays engaged with your organization. It can also provide high-quality analysis for a range of purposes. in seconds whereas the same email may take much longer for a human to draft.

Examples 83

Examples email Communication Language 83