sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 89

Donor Social Media Websites Content 89

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). Engagement with content. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates?

America 105

America Digital Audience Channel 105

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Allegiance Group

FEBRUARY 27, 2024

When you understand how donors interact with your site, you can deliver an improved user experience, which will boost your conversion rates. Basically, this is code placed at the end of a URL that defines the source, medium, campaign, term, or content that sent a user to your site. You’ve Switched to GA4 — Now What?

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Forum One

NOVEMBER 3, 2021

Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views).

Report 69

Report Data Metrics Analysis 69

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Conversion Rates.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Forum One

JULY 13, 2022

Broader health, education, community development advocates, philanthropies, researchers, students, and media are also key users of the data, drawing larger lessons and trend lines on everything from smoking rates, walkability measures, and children in poverty across the U.S. Attract attention with “Snackable” content.

Story 66

Story Data Storytelling Lesson 66

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

3rd Sector Labs

MAY 29, 2014

Over the past 10 years, the industry has been introduced to a lot of new technologies – dynamic website content management, CRMs, email marketing, multi-channel marketing, event management, social, etc. Response rates falling? Based on informal discussions with webinar attendees, the problem seems clear. And how about Q3?

Data 148

Data Technology Fundraising Database 148

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. Divide the number of unique visitors by your online donations to determine your conversion rate. How much work is ahead of me? About amplifi.

Mobile 52

Mobile Question Data Help 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Including social media icons on your website helps you recruit volunteers, enhance brand visibility, and disseminate content that aligns with your organization’s mission.

Websites 52

Websites Calendar Registration Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Focus on optimizing donation channels for mobile. Immediacy and response are key, even as short-form content proliferates.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. Social media: Go through all your social media channels as a prospective donor. Come up with juicier content? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Global Giving

APRIL 4, 2019

Communication preferences—what channels of communications do your donors prefer? A : If your goal is to tell better stories to your donors and volunteers in order to engage them with your work, there is important data to analyze: Click rates and open rates for your emails. Subscribe and unsubscribe rates (weekly or monthly).

Conversation 52

Conversation Data Fundraising Hints 52

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel. Breakdown the Silos.

Integration 27

Integration Marketing Mail Channel 27

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Why Do You Need It? If you don’t have an online presence, you are behind the eight ball. Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Plan for “life after launch”.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

OCTOBER 30, 2017

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates.

Analytics 39

Analytics Volunteer Donor Google 39

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). When it is ready to post share it on your website and across all your social media platforms and video channels.

Video 87

Video Nonprofit Images Awareness 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

The question now is, short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content.

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Just A Little Content To Get Started . It could be 100% in that participants provide the content by connecting with others and sharing experience and knowledge. Another option is to briefly share some content or a framework to kick off the participant knowledge sharing. We did four more passes.

Participatory 76

Participatory Digital Facilitation Exercise 76

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Which channels have the best response rate, gift frequency, average gift size, and retention rate? Absent that, you may be goal-setting based on inaccurate data.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

NOVEMBER 2, 2020

Conduct an impact analysis and use it! Kristine Miller, Program Manager at Gonzaga University, s hared her experience utilizing their fundraising software to develop a data-driven, multi-channel approach to fundraising. You can also explore additional resources around these topics on the Blackbaud Higher Education content hub.

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Connection Cafe

NOVEMBER 2, 2015

While it is extremely important to have your cross-channel content locked down, remember that you must be able to look back and tell your own story once the campaign comes to an end. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed?

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

I've been translating different audience analysis frameworks to a nonprofit context. These include: Audience Target Group Identification : This is the most important question and may be informed by research or listening. For example, emoticons and gifts, or icons to be used and exchanged with friends or attached to messages and content.

Social Media 95

Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

This result area is to grow the membership, they ask what do they need to know to determine how much the membership growing ? They track the conversion rate of new member sign ups and renewals online. They also look at qualitative data, including doing a content analysis of their member feedback.

Results 97

Results Metrics Measure Associations 97

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. For example, if you see a high bounce rate on your donation page, you may rethink the donation form you’re using and switch it out for one that’s more user-friendly. Individual tasks.

Org 83

Org Raise Tools Help 83

Connection Cafe

MAY 14, 2014

They realized they needed to find new ways to connect with prospective families and the internet is the most popular channel. This strengthened their bond with the school early in the process and resulted in higher conversion rates, and eventually higher retention rates.

Blackbaud 36

Blackbaud Application Database Demographics 36

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. They work to help you make the best use of your website, analytics, digital content, advertising, social media , email, and more.

Platform 105

Platform Social Media NPO Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.

ROI 91

ROI Examples Results Social Media 91