Nimble AMS

JULY 18, 2023

Going beyond traditional personalization, hyper-personalization leverages advanced data analytics to create highly tailored experiences based on individual preferences, interests, and recent engagement. Omni-channel personalization. This trend offers a consistent, personalized experience regardless of touchpoint.

Associations 131

Associations Personal Trend Experiment 131

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170

Analytics Data Fundraising Database 170

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 76

Integration Data Nonprofit Platform 76

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. Mark Phillips, the founder and CEO of Bluefrog shared an in-depth analysis of the report on his blog Queer Ideas : “For me, this report offers a challenge. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

OCTOBER 30, 2017

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates.

Analytics 39

Analytics Volunteer Donor Google 39

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? 5) Outcomes and Analytics. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 82

Donor Social Media Websites Content 82

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Conducting a marketing opportunity analysis.

Mail 52

Mail Fundraising Nonprofit Channel 52

Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. These numbers show that engagement rates were higher than they were last year, even though email volume increased significantly. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Divide the number of unique visitors by your online donations to determine your conversion rate. Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Conversion Rates. Data Analytics. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views). The goal with your analysis is to have actionable data.

Report 70

Report Data Metrics Analysis 70

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Use a fundraising dashboard to visualize data analytics. Use a fundraising dashboard to visualize data analytics. But are you using your online tools effectively enough to connect with donors?

Platform 52

Platform Donor Online Social Media 52

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Some common metrics to track are website page views, email click-through rates, and social media engagement. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. SMS was 2020’s hottest not-so-new channel. The lively kickoff to the end-of-year giving season. Texting is getting up close and personal.

Fundraising 98

Fundraising Gift Rate email 98

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Focus on optimizing donation channels for mobile. Study email subject lines and opening sentences that motivate instant open rates.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 78

Org Raise Tools Help 78

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. Fundraising Metrics. Fundraising Event Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Connection Cafe

APRIL 18, 2017

But we also know that there is a science to donor segmentation and the use of analytics. The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause—analytics can help you determine which donors are more likely to give to your organization. 21% made the gift in year eight.

Data 38

Data Donor Analytics Gift 38

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). When it is ready to post share it on your website and across all your social media platforms and video channels.

Video 87

Video Nonprofit Images Awareness 87

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

AccelEvents

JUNE 24, 2021

If you do not have someone actively monitoring your marketing channels around the clock, you may miss the ability to qualify a lead or advance a lead further through your sales funnel. . What is the clickthrough rate? Good emails are key to increasing registration to attendance conversion rates. Enables easy integrations.

Guide 93

Guide Virtual Registration Platform 93

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Creating a personalization plan.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

NOVEMBER 2, 2015

While it is extremely important to have your cross-channel content locked down, remember that you must be able to look back and tell your own story once the campaign comes to an end. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? Reporting and KPIs.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Audiences: We have defined and accepted audience segments based on user attributes, behaviors and analytics and tailor our offer to these audiences.

Participatory 76

Participatory Digital Facilitation Exercise 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. What he found for Facebook was that shares on average had the highest rate of activity during the weekend. How big of a difference does this make?

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. He notes that they have a 80% retention rate with members and "you can't do that without listening."

Literacy 51

Literacy Technorati RSS Bookmarking 51

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 81

Blackbaud Analytics Retention Channel 81

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page.

ROI 94

ROI Facebook Advocacy Social Media 94