Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. The goal with your analysis is to have actionable data. First, set your data reporting goals.

Report 70

Report Data Metrics Analysis 70

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 58

FAQ Organization Analytics Google 58

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. Meyer Partners’ nonprofit data analytics guide suggests getting an audit from professionals who can help you identify gaps in your data entry processes and implement data hygiene best practices. Use a fundraising dashboard to visualize data analytics.

Platform 52

Platform Donor Online Social Media 52

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 71

Award Colorado Washington Wisconsin 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 68

Virtual Build Stream Software 68

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. There are multiple facets to this process, which involves analysis, preparation, and research. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Overlooking important trends.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

FEBRUARY 28, 2023

Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. What services do our audiences engage with most?

Data 64

Data Analysis Map Accessibility 64

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/.

Data 100

Data Change Boston Literacy 100

The Modern Nonprofit

OCTOBER 10, 2023

Comprehensive Reporting and Analytics In addition, Flipcause provides advanced tracking, performance metrics and data analysis tools to help you understand your campaign’s progress and success. Recognizing which strategies work best helps your nonprofit replicate successful campaigns in the future.

Game 59

Game Fundraising Campaign Generation 59

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What are your communications objectives and the audience you want to target? Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. This post will help you create a plan for getting started with a low risk experiment. Before jumping in, hit the pause button.

Google 98

Google Time Nonprofit Metrics 98

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

AUGUST 30, 2023

In a crowdfunding campaign, your nonprofit creates a centralized fundraising page and promotes it to a wider audience. Save your most-used reports as templates to reuse in future data analysis. Website analytics tools enable you to track metrics such as time on page, bounce rates, and conversion rates for different pages.

Software 87

Software Guide Fundraising Platform 87

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Postrank Analytics. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Allows you to see engagement trends over time. AddThis or ShareThis.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Bloomerang

JULY 6, 2023

You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis. You may decide to ask one team member to post to social media every day to engage your online audience. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. New Fans (Likes). Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. It has to resonate with your audience and connect back to your school experience.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. A key takeaway for me was a content or pattern analysis of what consumers were saying about Georgia Tech on Facebook - it was an analysis of over 4,500 mentions.   KD Paine's presentation rocked! 

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Whiteboard: Why Less is More in Design. The Blog Usability Checklist.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. Also, I think a lot of nonprofits are in the early implementation stage and to be able to get to traditional ROI - they need experience guided by tracking insights and metrics. Numbers need context - and that context - insight - can help with improvements.

ROI 66

ROI Results Community Online 66

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. The platform makes it easy for you to group and “ segment ” your audiences with pinpoint accuracy for targeted communication, re-engagement, and stewardship efforts with user-friendly, filter-based reporting.

Classes 99

Classes System Management Donor 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. This is, of course, a simplistic analysis of a select number of Twitter users.

Twitter 74

Twitter Ratio Google Artist 74

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. The platform makes it easy to group and “ segment ” your audiences with pinpoint accuracy for targeted communication, re-engagement, and stewardship efforts with user-friendly, filter-based reporting.

Platform 69

Platform Giving Guide Classes 69