Web Analytics Tools + Data Privacy: The Big Shift to GA4
Media Cause
NOVEMBER 9, 2023
There is also an increased emphasis on data privacy as third-party cookies are beginning to be phased out. So, even with third-party cookies phasing out, tools like GA4 (a first-party cookie) will not always capture a complete picture. There likely will always be something in place that allows users to block all cookies.
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