Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

GUIDE: Voter Registration Campaigns for Nonprofits


For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation. This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For more tips on navigating legal boundaries and planning a full campaign, download the complete guide below!


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

6 Key Qualities of Successful Grassroots Campaigns

Connection Cafe

Learn more about grassroots campaigns and other innovative ways to fundraise faster in Blackbaud’s free webinar series “Tide-Turning Tips for Forward-Thinking Fundraisers.” As CEO, I don’t execute grassroots campaigns anymore — I’ve had to pass the torch to my colleague Henah and turn my attention to major gifts — but I still supervise them, and I participate in them. These campaigns remain so close to my heart, because they gave me my start as a philanthropist.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. Era of Increased Activism and Grassroots Campaigning.

6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

Connection Cafe

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns. Having an empowered and effective base of grassroots supporters can be the holy grail when it comes to building large social-change campaigns. Distributed campaigning is not new. Your Supporters Become Central to Your Campaign.

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

Advocacy Nonprofit Nonprofit Marketing Facebook fundraising campaigns nonprofit marketingWhat’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In addition to designating the ad as “sponsored”, political and issue-related ads have an info icon which expands to display the organization that paid for the ad.

When Nonprofit Advocacy Works in Reverse

Connection Cafe

How Nonprofit Advocacy Works in Reverse. The solution: We flipped the advocacy model upside down by creating RiversidePULSE. . What surprised us is that 70% of members either made a gift to the annual campaign or via event attendance before graduating from the group. Advocacy Healthcare nonprofit advocacy super advocatesWe take for granted a natural progression.

Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Going beyond one-off share asks, some nonprofits (and political campaigns) ask supporters to sign up to receive more-frequent requests to share content socially, perhaps as part of a larger super-advocate program. Political campaigns often use this tactic, typically combining it with a fundraising ask. ” Advocacy Nonprofit advocacy tips nonprofit fundraising ideas nonprofit marketing social media activism

Rolling with the Political Punches: Advocacy in an Election Year

Connection Cafe

We’re all asking ourselves: are our supporters even going to engage with us during a big campaign year, or are they already overwhelmed with messages and asks? This is because a donor who is giving to a political campaign is an engaged citizen who wants to not only participate in our political system but also engage with nonprofits and causes they care about. Here are 3 tips for running a successful advocacy campaign during an election year: 1.

What is a Digital Advocacy Strategy and Why Do You Need One?

Connection Cafe

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Start by joining the webinar I’ll be presenting this Wednesday at 2 PM Eastern through Blackbaud, where we’ll walk through the process of conceiving and implementing a digital strategy for practical advocacy.

How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

In the nonprofit advocacy world, we’re used to having to fire people up. As the idea of a school walkout and the March for our Lives took shape, advocacy organizations like Everytown for Gun Safety offered to help with logistics and planning , but the students themselves still led the work. Digital tools give all of us the power to organize campaigns on short notice – all we need is time and passion.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. . Nonprofit advocacy can fit into and advance your fundraising strategy. Advocacy furthers your organization’s mission.

The Secret Ingredient to Wining Advocacy Campaigns


Advocacy and corporate accountability campaigns are some of the longest and toughest fights for nonprofits to win. But these campaigns can also be the most exciting to work on for nonprofit staff, especially if your organization has the creative freedom to launch aggressive and targeted campaigns. Just make sure that your persuasion tactics are not dominating your campaign. Online Advocacy Online Marketing Online Organizing

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. Build social media campaigns to welcome new members and start building relationships. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts. Make sure your advocacy alerts are mobile responsive. Advocacy Nonprofit advocacy tips congress

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Social media influencers are typically active on one or more social networks, have a modest to large following, and can drive significant action and awareness for campaigns. Just imagine what could happen if you had an additional few hundred supporters regularly posting about your campaign! You can do this by engaging everyone who talks about your campaign with a retweet, like, follow, or direct message.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. You can create your own campaigns with unique URLs, add all kinds of media, and then start campaigning for change! LOUDER will be the new online home for campaigners. Through Louder you will be able to create a microsite for your campaign with the most used ‘change-tools’ the web has to offer. lets you work on a campaign without everything being “live&#.

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

The 2019 Best Nonprofit Conferences Calendar


The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. Whether you’re new to peer-to-peer fundraising or a veteran, the Peer-to-Peer Professional Forum conference will connect you with the big ideas, practical information and connections you need to run more successful campaigns.

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement

Connection Cafe

Not only was President Obama’s speech a major milestone for the 36 million people in slavery today, the human rights community, and countless others, but it was also a win in the digital advocacy front. Earlier that same year, we at International Justice Mission , a leading human rights organization fighting violent oppression of the poor including modern-day slavery, launched our biggest digital letter writing campaign asking President Obama to take a stand to fight modern-day slavery.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. Does your nonprofit run non-partisan civic engagement campaigns?

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Impact conversations that are relevant to your campaign. It’s critical that organizations understand how, and if, their supporters are talking about their campaigns and issue areas. You can literally see how people are talking about your campaigns and gauge when there’s excitement. Know When To Ramp Up Your Campaign.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators. Facebook), Campaign Medium (e.g. Facebook+Share), Campaign Term (e.g.

Action 159

3 Lessons from Museums Advocacy Day

Connection Cafe

At the end of February, I attended the first of (what I hope will be) many Museums Advocacy Days (MAD) on Capitol Hill in Washington, DC. I hope you take something from my lessons you can bring with you next time you’re advocating…whether for policy reform, funding for your next capital campaign, or even just the logistics for your next fundraising event. Advocacy Arts & Cultural museums advocacy Universal Charitable Giving Act

Museum 145

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Their work focuses on building a pipeline meant to serve and empower our community, consisting of three parts: civic engagement, issue advocacy, and leadership development. Read our full profile of the Latino Victory Project and how they use technology to run winning campaigns here.

Your 3 Week GivingTuesday Checklist

Connection Cafe

This is important to any fundraising campaign but will also help you more effectively message out to potential donors. Facebook Fundraising 101: Tips to Help You Have a Successful Online Campaign. It’s hard to believe that we are now just three weeks away from GivingTuesday!

How to Run a Successful Multi-Channel Advocacy Campaign… With Tight Resources and a Small Team


Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


Campaign Themes and Branding Especially for annual campaigns or other regularly recurring asks, test the theme and messaging you are using by sending out two different versions of your appeal (make sure that they are the same in all other aspects aside from the changes that you’re testing) to similar samples of your audience to see which performs better. Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns.

Test 174

Advocacy Campaign Logic Model

Beth's Blog: How Nonprofits Can Use Social Media

A huge big salute goes out to Priscilla Brice-Weller at Solidariti for finding this excellent resource - The Advocacy Progress Planner , by Continuous Progress. It's an online tool campaigners can use to map out campaign actions, and also assess the campaign afterwards. I would love to see this for a marketing campaign with a social media component

Model 50

I Am a Witness: Advocacy Through Emoji: Associations Now

AFP Blog

I Am a Witness: Advocacy Through Emoji: Associations Now : "With its latest advocacy campaign, the Ad Council and its many partners have learned to speak emoji. The goal of the I Am a Witness campaign? To bring attention to and discourage bullying in all forms." 'via via Blog this

Show Off Your Brand To Maximize Your Integrated Campaign

Connection Cafe

The end of year fundraising has wrapped up and many of you are … Advocacy Fundraising fundraising Integrated Marketing Membership Retention Nonprofit Branding

Advocacy Tools, Blogs, Webinars, and More

Connection Cafe

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Below is a round-up of advocacy tools and tips for nonprofits that you probably won’t find anywhere else but here at npENGAGE. Turn Your Advocacy Supporters into Donors. Read >> 9 Ways Social Media Helps Nonprofits Ignite Supporter-Led Advocacy. Read >> The Myth That 501(C)(3)s Can’t Engage in Advocacy.

Advocacy - Anywhere, Anytime

Connection Cafe

If you're attending the Convio Summit (hashtag #convio10 ) and: you like advocacy. AND you like cool campaigns. Then you should attend the workshop entited "Advocacy: Anytime, Anywhere with APIs." This session is going to contain many rocking examples of the new Convio Advocacy API in action from some of your favorite nonprofits like Defenders of Wildlife and People for the Ethical Treatment of Animals. At the workshop, we're also going to unveil a cool campaign.

7 Nonprofits Fighting for Immigrant Rights


From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. Learn more about their #HeretoStay Campaign. Learn more about their current campaigns here.

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. Built-in features such as a variety of phone tools, text campaign integration, and a mobile canvassing app ensure that the organizing team can accurately track and report on their work. If you're looking for a CRM that fits the unique needs of social justice and advocacy organizations, or just wondering how yours stacks up - click below!

A Voice for the Voiceless: An Innovative Facebook Advocacy Campaign


The campaign was activated with the stars changing their profile pictures to photos of their supported Dalit, and over three days, their status updates were suddenly very different: A group of uppercaste men came to our house and beat us because my brother went near the well. Online Advocacy Online Marketing Social Networking Web 2.0There are more than 6 million ”untouchables”, Dalits, living in Nepal today.

Nepal 82

7 Year-End Campaigns to Study for a Stellar Fundraising Season


For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form.

Why Advocacy Organizations Must Keep Sustainers Top of Mind During EOY Fundraising

Connection Cafe

While the tax deduction is part of the reason, it’s also true that the culture of EOY fundraising campaigns perpetuates itself. As we enter the EOY fundraising season, especially for any issue advocacy organization that will see stark changes as the result of the election, one thing that should be top of mind is your sustainer program. Nonprofit Fundraising Advocacy end of year fundraising EOY Fundraising fundraising ideas millennials sustained giving sustainer programs

Mind 168

Social Media’s Double-Edged Sword Can Cut Your Way Twice

Connection Cafe

Take for example social media engagement for political and advocacy campaigns. On one edge, pushing out your campaign message helps to advance your cause or candidacy. After several months analyzing tweets by registered voters and comparing them to the larger social media conversations—that include real people, organizations, campaigns, and bots—sometimes real people, or at least the segments of real people we want to engage, are not talking about our issues or candidates.

Grassroots Advocacy in the Mobile Age


Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology? Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy. Ximena Hartsock & Jeb Ory. Cofounders.

Digital Storytelling with Yash Mori


He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and Everybody wants to jump onboard and figure out how to benefit their campaign and organization. Even for smaller organizations, I think that digital needs to be at the heart of the campaign. When they're thinking about launching a new campaign, digital needs to be at the table from the very beginning.

Our EveryAction Hero: Rock the Vote


Rock the Vote centers its campaigns around turning out the youth vote. What goes into these campaigns and is there one in particular that you’re especially proud of? One is doing advocacy around ensuring voting rights and access to democracy work for young people. How do your campaigns work to mobilize people at the individual level whether it’s sharing something on Facebook or hosting a voter registration drive?

The Brady Campaign Uses Mobile Commons Advocacy to Turn Massive Social Support Into Political Action During Senator Murphy’s Filibuster

Mobile Commons

A lone Senator needs support to sustain a filibuster – and the Brady Campaign wanted to turn the huge outpouring of public support into real political action. They launched a Mobile Commons Advocacy campaign that drove 130,000 phone calls in a day , urging the Senate to support Senator Murphy’s filibuster. Results The campaign drove over 130,000 phone calls to the Senate – so many calls that they clogged the phone lines and filled Senators’ voicemail boxes.