Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors
Bloomerang
DECEMBER 19, 2023
Making these digital payment options available has been shown to reduce donor checkout friction, build trust, and increase unplanned gifts by 32% and repeat donations by 79%. When donors find it effortless to contribute, they’re more likely to make a gift. That’s especially important when considering appeals to next-gen donors.
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