Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. Nonprofits need to educate donors on the benefits of matching gifts.

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Asking questions like “How large is a major gift at your organization?”

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust.

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Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]


Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. You have to want more, strive for more, and do what it takes to attain more.

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5 Red Flags to Look Out for When Raising Major Gifts

Wild Apricot

Fundraising expert Amy Eisenstein identifies the top red flags to watch for at your organization when it comes to receiving major gifts. Once you eliminate these red flags, you’ll be ready to raise major gifts in a major way. amy Fundraising major-gifts

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. The program has increased the amount of funds raised and has experienced tremendous growth year after year; and 3. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

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Matching Gift Basics—How Does Your Nonprofit Benefit?

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. Matching gift programs. Matching Gift Basics.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Collaborate with your membership and major gifts teams to discern who these donors are. fundraising major gifts

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

During World War I, the American Red Cross raised more than $114 million (over $2 billion in today’s dollars) to help support the American Expeditionary Force. It cannot be stressed enough that these new donors need to be kept engaged, stewarded, and shown the impact of their gifts.

Design a Fundraising Appeal that Raises More this December

Connection Cafe

It also happens to be the top driver of online donations , generating 35% of gifts. Structurally, we now know multi-message, multichannel campaigns raise more money. If your list is 14,000 people, you could expect 10 gifts per email.

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Are Employee Matching Gift Programs Really Engaging Your Staff?


It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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Does Responsive Design Really Raise More Money for Nonprofits? [INFOGRAPHIC]

Connection Cafe

So many nonprofit websites are moving to responsive, but how does responsive help organizations raise more money? That means donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Getting your donors to renew their gifts is the easiest way to raise money for any nonprofit.

“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

A new building, a new program, a new artistic endeavor – all exciting opportunities to raise more donor dollars! In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent. But what if there was a way to inspire donors to make unrestricted gifts?

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Raise More By Avoiding “One Size Fits All” Email Appeals


How much the event raised that year. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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Matching Gifts Best Practices

Robert Weiner

SupportingAdvancement.com has published the results of their 2008 survey on how nonprofits are handling corporate matching gifts. The findings included: Although 99% of respondents accept matching gifts, only 67% actively ask individual donors to request matching gifts. 29% of respondents reported raising over $250,000 in matching gift income in 2008. 63% raised over $50,000.

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Turning Low-dollar Fundraisers Into Money Raising Superstars


Have you ever thought to yourself, “ hummm, I wish I could turn my non-fundraising participants or low-dollar fundraisers into money raising superstars! ”? Get their first gift. Received at least one gift, but not reached their goal. Not yet received a gift.

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7 Must-Haves for Major Gift Success

NonProfit Hub

As a fundraising Coach and Consultant, Kathie helps development professionals like you to have your best year yet raising money for your nonprofit’s mission. But what does it take to be successful with major gift fundraising? Gift Acceptance Policy. Major Gifts Committee.

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Getting Creative with Online Fundraising: 10 Campaigns Using Mission Inspired Gifts aka Gift Catalogues

Connection Cafe

Online fundraising programs are presenting new and effective ways for nonprofit organizations to raise more money and reach a wider audience more than ever, especially when integrated with other nonprofit organization communications efforts. Author: Jordan Viator.

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Raise More Money: Incentive-Based Fundraising 101

NonProfit Hub

Incentives are motivators that influence your donors to give and influence your fundraising teams to raise more. Leaderboards show your top fundraising teams or individual fundraisers based on how much money they’ve raised. They’re great opportunities to raise funds for your cause.

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Prospecting for the Real Planned Gift Donor

Connection Cafe

Many organizations, particularly small to medium-sized ones, have the potential to raise as … Analytics Identifying Prospects identify market planned giving prospecting

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Do Responsive Websites Raise More Money?


Here are some of their key findings: Donors were 34% more likely to make a gift after reaching a donation form when the website was responsive. The average gift size increased on responsive sites.

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Give up a Gift for Africa


To do this we decided that every Christmas we would replace a stocking stuffer gift with a donation to a charity on Belle’s behalf, teaching her to give up something of her own to help children less fortunate. For more information about Give up a Gift for Africa please visit.

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Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

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Newark Mayor Says $43-Million Raised to Match Zuckerberg Gift - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

Newark Mayor Says $43-Million Raised to Match Zuckerberg Gift - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Newark, N.J., Mayor Cory Booker says donors have contributed $43-million toward matching Facebook head Mark Zuckerberg’s $100-million gift to the city’s school system, The Star-Ledger reports.".

Matching Gifts Best Practices 2009

Robert Weiner

SupportingAdvancement.com has published the results of their 2009 survey on how nonprofits are handling corporate matching gifts --their fourth such survey. The findings included: 96% of respondents accept matching gifts (down from 99% in 2008), but only 60% actively ask individual donors to request matching gifts. Over 60% of respondents reported raising over $20,000 in matching gift income in 2009. Over 26% raised over $250,000.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

28% of nonprofits raise between 26-50% of their annual funds from the year-end ask. Here are 5 ways that you can use social media to raise even more money at year-end. . Over $300 million in donations have been raised via Facebook Fundraisers since the roll-out of that tool last year.

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To Analyze or Not to Analyze… That is the Question

Connection Cafe

Or you continue managing in your portfolio, the same major gift and planned gift prospects and don’t see any additional prospects to fill in your pipeline that have identified potential or inclination. If this sounds like your organization, then it may be time to do some sort of analysis of your database to help uncover some potential upgrades to your annual fund and major/planned gift prospects to assign and qualify in your portfolios.

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Three Fast, Easy Ways to Market Matching Gifts

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. There are a host of ways to market matching gifts.

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Research Friday: The gift

ASU Lodestar Center

Note: This article will focus on international development from my perspective working in an African country, although the questions raised are pertinent to any “developed” country or continent’s relationship to a “developing” region. posted by. Dianna Schwartz , Public Allies Arizona Alumna.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Below are some quick and easy things you can do to raise more money. The quicker and easier you make giving, the more you will raise. You are likely to see a 10% to 20% bump in gifts. You can also ask sustainers to make a 13 th gift in 2017.

Raise More Money: Incentive-Based Fundraising 202 — The Advanced Course

NonProfit Hub

Increase impact with matching gifts. Increase impact with matching gifts. The Basics: Matching gifts occur when a company matches the donation of its employees (i.e. Matching gifts are usually given on a 1:1 ratio, but they can be as high as 4:1!

How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day


Most nonprofits need to raise money to survive. Giving Day’s) like those held in Minnesota, Colorado, Pittsburgh, Ohio and Texas have raised tens of millions of dollars and generated significant publicity for their nonprofit communities. 1,886,434 dollars raised.

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[PODCAST] Four Steps to Major Gifts Cultivation | Ft. Amy Eisenstein

NonProfit Hub

Major gifts. When dealing with major gifts, it’s important to remember these four steps: 1. You cannot discuss a major gift in a group setting. Amy recently launched a major gifts challenge on her website. Remember—it’s never too late to start raising major gifts!

The Value of Gifting in the Nonprofit Sector

NonProfit Hub

These gifts have ranged from pens, pins, plaques, to expensive gift baskets, coffee mugs and the naming of a building or room, in the case of philanthropists. In fact, millions of dollars and thousands of hours may be wasted engaging in gifting. Small Thank-You Gifts.

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Best Tips for Holiday Gift-giving Programs


Your supporters love shopping for gifts that support causes. Seize this opportunity to capture supporters attention and raise more money in the next thirty days. M&R released a guide that outlines best practices in holiday gift-giving programs.

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Thank You Wednesday: The Gift of Giving Tuesday

Beth's Blog: How Nonprofits Can Use Social Media

While the magic of GivingTuesday isn’t the dollars raised, the early results indicate many successful fundraisers. Later this month, the Case Foundation will give the gift of data , a comprehensive report on GivingTuesday by the numbers.

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Optimized Mobile Donations Now with Apple Pay

The Science Behind Engaging your Supporters

Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Mobile is an increasingly valuable medium for nonprofits.

Give Miami Day raises record $5.2 million for nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Give Miami Day raises record $5.2 Thursday’s Give Miami Day raised $5.2 million for 520 South Florida nonprofits, with a total of 19,245 gifts. Community Block Party attendees check out participating nonprofit organizations during the event.

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How Much Money is Raised through Online Giving?

NonProfit Trends

One of the most common questions that I get is how much money is raised through online giving. Here are some important questions, answers, facts and figures about online giving: How much money is raised through online giving? Which nonprofit organizations raise the most money online?

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The Current Economy and Major Gifts Fundraising

Robert Weiner

Here’s another: Kevin Johnson of Retriever Development Counsel posted a response to the question, I’m preparing a major gift strategic overview and wanted to include updated thoughts on the current economic situation and how that might affect our numbers moving forward. It will require more time and larger budgets for fund-raising and messaging.

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