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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. She helps brands grow engagement and build relationships with their audience.

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How to Activate Social Proof Marketing for the Year-End

NonProfit PRO

The fear of supporting an organization that doesn’t make an impact is a primary concern for donors. In the digital age, social proof has more importance than ever. So, the concept of social proof counters those concerns.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Experts and popular advocates will support the organizations they care about on social media and market that organization to their thousands — or in some cases, millions — of followers. Don’t make this mistake!

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Consider Temporary Support Another option is to contract temporary support. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. This is not a one-and-done activity. Everyone can use some clout.

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Looking for long-term impact? Advocacy is a must

M+R

The current climate is ripe for their influence. By mobilizing communities in support of solutions that center their needs, nonprofits can exert pressure on decision-makers to allocate resources where they are most needed and best utilized. The post Looking for long-term impact? Let the facts speak for themselves.