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8 Great Activation Ideas and Examples in 2023 

The Sponsorship Collective

2023 has been an incredible year in sponsorship activations already, and it’s only about halfway over! Being on the cutting edge of activations can set you apart and drive more sponsorship your way, so what kinds of activations are getting all the headlines this year?

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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. This is not a one-and-done activity. Mainstream Video Video isn’t new.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

If you want your best people to stay, then you must show them that you are actively dealing with the silo issues, the lack of agility, the slow pace of innovation, or anything else that messes with their success,” Jamie advises. Learning is the special ingredient that makes a career meaningful and gives purpose to our daily activities.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Watch what is trending online.

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Google Ad Grant Responsive Search Ads Update

Whole Whale

With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. Ad groups with at least 1 active responsive search ad will be exempt from the “2 ads per ad group” policy. Advertisers input multiple headlines (up to 15) and multiple descriptions (up to 4). What’s changing?

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.”

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

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