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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. We began this project because, as early adopters of digital solutions, we could see that technology was creating waves and that a rogue tsunami was not out of the question. To the organization?

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. This involves looking at demographics, motivations, and preferences.

professionals

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Sustaining Engagement: Strategies for Long-Term Mobilization

Nonprofits Source

Implementing a set of standardized engagement strategies can help your cause grow and maintain the energy needed to fuel your activities. For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. Choose key performance indicators that make sense for your community.

Mobile 59
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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Giving history : Understanding your donor’s giving history can help you segment your donors and target your fundraising appeals more effectively.

Donor 52
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5 Tips for Marketing Your Charity Golf Tournament Online

Nonprofits Source

For nonprofits, building a strong online presence is a key part of effectively raising mission-critical funds and activating community support. When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success.

Charity 78
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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Once you’ve researched who you’re trying to reach, you can then activate targeted messages that best align with them. These might include the following: Demographics: Age, location, family status, and employment type. Direct mail can be especially effective for reaching audience demographics who are not actively engaged online.

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Most nonprofits do not create enough of their own content to be active daily on Google+.

Google 245